Pitch perfect: toiletries

As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans that were used to market women’s—and some men’s, too—cosmetics, deodorants and grooming products.

Adds life to years rather than years to life (face cream), B. S. Boss.
Always admired, the skin that’s Satinized (Chamberlain).
Always at your fingertips (nail polish), Lorr Laboratories.
Always faithful (Recoton).
American symbol of feminine charm, The (perfume), House of Tre-Jur.
And McKesson makes it (cleansing cream), Albolene.
Antiseptic baby oil (Mennen’s).
Antiseptic deodorant powder, The (Amolin Co.), New York.
As different from all other perfumes as you are from all other women (Emir).
As easy to use as to say (Mum), George B. Evans.
As masculine as their trade mark (Royal Flush Toiletries), B. Ansehl Co.

Beautiful hair doesn’t just happen (conditioning cream).
Beautiful skin is adored, A (Nu-Art Laboratories), South Orange, N.J.
Be beautiful with Tangee (G. W. Luft Co.), New York.
Beauty aid for every need, A (Marinello Co.), Chicago.
Beauty in every box (face powder), Celebrated Products Sales, New York.
Beauty insurance (Cocoanut oil shampoo), R. L. Watkins Co., Cleveland.
Beauty is only skin deep; Luminiere controls the skin (En-Ve, Inc.), Detroit.
Beauty’s master touch (Oriental Cream), F. L. Hopkins & Son.
Bedazzling new cosmetics for all your shining hours (Debutante).
Beforehand lotion, The (Trushay).
Be kind to your skin (Beaver-Remmers-Graham Co.), Cincinnati.
Be lovelier to love (deodorant).
Best for baby, best for you (Johnson’s baby powder).
Buy your beauty needs from beauticians (Contoure Laboratories), New York.

Cleanses the pores and softens the skin (Polar Ice Laboratories).
Color cocktails for your hair with Loxol extra (Sales Affiliates), New York.
Colors hair inside, as nature does (Inecto, Inc.), New York.
Considered essential by considerate men (Sportsmen grooming essentials).
Correct, right to the fingertips (cosmetics), Glass packaging.
Cosmetics of the stars, Hollywood (Sales Buildings, Inc.), Los Angeles.
Cream shampoo for true hair loveliness, The (Lustre-Cream).
Creates essentials of beauty (creams), Schiaparelli.
Creme cold wave, The (Toni home permanent).
Cutex nails are loveliest.
Cuticle vanishes, The (cuticle set), Softol.

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Pitch perfect: bread

As the Pitch Perfect series continues, today we feature a collection of 1949 advertising slogans that were used to market various baked goods, bakeries, and baking products, including breads, biscuits, crackers and baking powders.

Always in good taste (Colonial Bakeries), Jersey City, N.J.
Always oven-fresh (Britis Educator Biscuits).
America’s finest bread (Langendorf United Bakeries). San Francisco.

Baked in freshness (Grocer’s Biscuit Co.), Louisville, Ky.
Baker’s own jobbing house, The (B’klyn Master Bakers’ Purchasing Assn.).
Baker’s of America’s finest bread (Langendorf).
Bakes right because it is made right (Made-Rite Flour).
Baking aid that nature made, The (Falk American Potato Flour Co.).
Balanced for perfect baking (Pillsbury).
Best by test (Calumet Baking Powder Co.), Chicago.
Best food the grocer sells, The (Campbell System, Inc.).
Best for all your baking (Purity Flour).
Better baking with less fuel (Pyrex glassware), Corning Glass.
Better biscuits made the better way (Sawyer Biscuit Co.).
Bread is your best food, eat more of it (Fleischmann Co.), New York.

Completes the feast (National Fruit Cake), National Biscuit Co., New York.
Cone-ing on the campus (Illinois Baking Co.), Chicago.
Contains no alum (Magic Baking Powder).
Costs less by the biscuit (Mrs. Tucker’s Shortening), Sherman, Tex.

Delicious whole wheat bread, The (Wheatine Co., Rahway, N.J.).
Don’t ask for crackers, say Snow Flakes (Pacific Coast Biscuit Co.).
Double-acting (baking powder), Crescent Mfg. Co., Seattle, Wash.

Eat bread. . . more bread (The Fleischmann Co.).
Eat Johnston Cookies, the taste that thrills (R.A. Johnston Co.), Milwaukee.
Every bite a delight (Grennan Cake Co.), Detroit.
Every shake a fresh cake (North American Dye Co.), Mount Vernon, N.Y.
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Pitch perfect: beer and ale

As part of our ongoing series of collections of old advertising slogans, culled from a 1949 book called American Slogans, we today share a list of slogans that were utilized by companies that manufactured and marketed brews (beer, ale, etc.).

It’s interesting to note, as one peruses the list, how often beer is referred to as “brew.” You don’t hear that usage nearly as often in today’s advertising.

Actually aged longer (Leisy Brewing Co.).
Aged by Father Time himself (Hyde Pk. Brewers Assn.).
Aged extra long for extra flavor (Breidt Brewing Co.).
Aged in natural rock caves (Ebling).
All-American ale, The (Cleveland-Sandusky Brewing Corp.).
All-American beer, The (Cleveland-Sandusky).
All year ’round soft drink, The (Anheuser-Busch).
Always in good company (Standard Brewing Co.).
America has gone Budweiser (Anheuser-Busch).
America’s beverage of moderation (U.S. Brewers Assn.).
America’s largest-selling ale (Ballantine).
America’s oldest lager beer (F&M Schaefer).
Any time is STANDARD time (Standard Brewing Co.).
As good as it looks (Barvarian Brewing Co.).
Ask your doctor (All-American Premium Beer).
As of yore (Harvard Brewing Co.).
As tonic as sunshine itself (Aetna Brewing Co.).
As you like it (Rubsam & Horrmann).

Backed by a century of brewing experience (Gerhard Lang Brewers).
Be ale-wise (Old Colony Brewing Co.).
Beer at its best (F&M Schaefer).
Beer belongs, enjoy it (U.S. Brewers Foundation).
Beer flavor at its peak (John F. Trommer).
Beer for good cheer, The (Potosi Brewing Co.).
Beer is as old as history (Budweiser).
Beer is no better than its ingredients, A (Hammerschlag Refining Co.).
Beer of friendship, The (Jax Brewing Co.).
Beer that grows its own flavor (Edelbrew).
Beer that made Milwaukee famous (Schlitz).
Beer that made the nineties gay, The (Potosi).
Beer that made the old days good, The (Jacob Ruppert).
Beer that makes friends, The (Lubeck Brewing Co.).
Beer that’s brewed the natural way, aged the natural way, The (Breidt).
Beer that’s extra-aged, the (Hyde Park Breweries Assn.).
Beer that’s time-ripened, time-tempered, The (Breidt).
Beer that wins awards, The (Jacob Hornung Brewing Co.).
Beer with millions of friends, The (Hyde Park).
Beer with the flavor as different as day from night, The (Breidt).
Beer with the 4th ingredient, The (Breidt).
Best beer by far at home, club, or bar, The (Jacob Hornung).
Best of all, Edelbrew costs you no more.
Best tonic, The (Pabst Corp.).
Better because brewed solely of malt and hops (Trommer).
Beverage of moderation for the nation, A (United Brewers Ind. Foundation).
Born in Canada, now going great in 48 states (Carling’s Ale).
Bottled beer with the draught beer flavor, The (Globe Brewing Co.).
Breidt’s for TIME, the part of beer you taste but never see.
Brewed in the British manner (Conn. Valley Brewing Co.).
Brewed on the same site since 1840.
Brewed solely of malt and hops (Trommer).
Brewer of better beer (Blatz).
Brewery goodness sealed right in (Pabst).
Brew for me in ’43, The (Wiliam Gratz).
Brewing better beer for the 96th year (Blatz).
Brew of quality, The (Pabst Blue Ribbon Brew).
Brews that satisfy, The (Ruppert).
Brew that brings back memories, The (Pabst).
Brew with a head of its own (Krueger).
Brew with small bubble carbonation, The (Heurich Brewing Co.).
Brew that holds its head high in any company (Senate Beer), Heurich.
Bubbles of health (Queen City Bottling Co.).
But the greatest reason of all is that Guinness is good for you.
Buy the Big Boy (Trommer).
By the glass, by the bottle, by the case, Buy Hyde Park.
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Pitch perfect: soaps

It’s been more than a week since we checked in here at Cladrite Radio, and it’s because we were called away by the death of our beloved mother.

It’s been a week spent grieving, yes, but also celebrating a life uncommonly well-lived. And we spent hours upon end going through crate of old pictures and documents, and starting tomorrow, we’ll share some of those with you.

But first things first — we owe our regular readers a Pitch Perfect post, and we pay that debt below:

As part of our ongoing series of collections of old advertising slogans, culled from a 1949 book called American Slogans, we today share a list of slogans that were utilized by companies that manufactured and marketed soaps (cleaners, detergents, polishes, etc.):

Adds magic to soap (Klenzing Emulsion Co.), Frenchtown, N.Y.
Adorns your skin with the fragrance men love (Cashmere Bouquet).
America’s favorite bleach and household disinfectant (Clorox).
America’s scientifically correct cleansing process (Miraclean Istitute).
Astonishingly good (soap products). South African Oil & Fat Industries, Ltd.
At your service (cleanser), B.T. Babbitt, Inc.
Avoid cosmetic skin (Lux).
Avoid “tattletale gray” (Fels Naphtha soap).

Banishes “tattletale gray” (Fels Naphtha).
Best for you and baby, too (Albert Soaps Co.), Montreal.

Chases dirt (Old Dutch Cleanser), Cudahy Packing Co.
Clean nation has ever been a strong nation, A (Sapolio).
Cleans a million things (Oakite).
Cleans as it polishes (O-Cedar Polish), Channel Chemical Co.
Cleans as it shines (O-Cedar), Polish.
Cleans easier, works faster, won’t scratch (Sunbrite Cleanser).
Cleans hands clean (Gresolvent).
Cleans hands cleaner (D. Lorah cleaner).
Cleans in a jiff (washing powder), Dif Corp., Brooklyn, N.Y.
Cleans, relusters amd demoths upholstered furniture (Keyspray).
Cleans so well so easily, and for so little (Mystic foam),Upholstery cleaner.
Cleans with a caress (olive oil castile soap), Conti Products.
Colors while it cleans (Aladdin Dye Soap).
Complete first suds detergent, The (Prime Soap), Beach Soap Co.
Complete household soap (Oxydol).
Cream of olive oil soaps, The (cream oil), Peet Bros. Mfg. Co.
Cuts the cost of clean hands (Soapitor Co., Inc.).

Doctors prove Palmolive’s beauty results (soap).
Doesn’t scratch (Old Dutch Cleanser).
Don’t ask for “polish,” demand Brite-Lite (Britelite Co.).
Double action, single cost (Sunbrite Cleanser), Swift & Co.
Duz does everything (powder).

Easy on your clothes, easier still on your pocketbook, that’s White King Soap.
Eats dirt (Gellett’s lye).
Eats everything in the pipe (drain pipe cleaner), John Sunshine Chemical Co.
Every granule licks dirt 8 ways (Noctil), Rumford Chemical Works.
Every single time you clean, disinfect with Lysol.
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Pitch perfect: candy

As part of our ongoing series of collections of old advertising slogans, culled from a 1949 book called American Slogans, we today share a list of slogans that were utilized by companies that manufactured and marketed candy (confectionery, sweets, etc.):

After every meal (Wrigley’s gum).
Aids digestion (Beechnut gum).
All you can eat for a nickel (Baby Ruth), Curtis Candy Co., New York.
All you want for a nickel (Curtis Candy Co.), Chicago.
Always refreshing (Beechnut gum).
America’s finest chocolates (Miss Saylor’s Chocolates), Alameda, Calif.
America’s finest confection (Brown & Healey), Tacoma.
America’s finest confection (Almond Roca).
An agreeable chewing digestant (Bi-Car Gum Co.), New York.
An American institution since 1840 (Park & Tilford Candy).
Appreciated chocolates, The (Johnston’s).
Approved gift, The (Walter M. Lowney Co.).
As sweet as love songs (butter scotch), Kerr Bros., Brooklyn, N.Y.

Be Chic-Chew Chicks (American Chewing products).
Be Chic-Chew Chicks (American Chewing Products Corp.), Newark, N.J.
Best nickel candy there iz-z-z (Whiz). Paul F. Beich, Bloomington, Ill.
Be sweeticular (Imperial Candy Co.). Seattle.
Breathless sensation, A (Pioneer mints), Strong,Cobb & Co., Cleveland.
Butter in Bamby makes it better, The (Cushman’s Sons, Inc.), New York.
Buy Baby Ruth by the box (Curtis Candy Co.).

Candies of character (Wallace & Co.).
Candies of distinctive quality (Tiffin Products, Inc.).
Candy aristocrats (Block Candy Co.).
Candy delicacy, A (J.H. Slingerland), Bellwood, Ill.
Candy has energy and taste (Rebbor Candies), Dreddin, Ark.
Candy makers to the American nation (Curtis Candy Co.).
Candy mint with the hole, The (Life-Savers), Mint Products Co.
Candy of good taste, The (MacDonald’s Candy Shops, Inc.), Pittsburgh.
Candy of the South, The (Nunnally Co.).
Candy with a hole, The (Wint-o-Green).
Candy with a smile, The (Candy Butcher Shops, Inc.), Buffalo, N.Y.
Chewing Digestant, The (Bi-Car Gum, Inc.), New York.
Chocolate of excellence, The (Page & Shaw, Ltd.), London, England.
Chocolates with the wonderful centres, The (Liggett’s Chocolates).
Confection of the fairies, The (Liberty Orchards Co.). Cashmere, Wisc.
Confection that wins affections (Punke), LaCrosse, Wisc.
Cut to fit the mouth (Salt water taffy). James Bros.

Dear to your heart but not to your purse (Candy mint), Strong, Cobb & Co.
Delicious health confection, A (Post’s bran chocolates), Postum Cereal Co.
Deliciously good candies (Southern Candy Co.).

Eat candy for energy (Nat. Confectioners’ Assn.), St. Louis.
Eat more Jolly Time pop corn (American Pop Corn Co.), Sioux City, Iowa.
Everybody’s chewing it (gum). Val, Blatz Brewing Co., Milwaukee.
Every piece a sweet surprise (Milady Chocolates), American Candy Co.
Exclusive makes of the original old-fashioned molasses candy in delightful modern flavors (Bishop Candy Co., Inc.), Lynbrook, N.Y.
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