Pitch perfect: toiletries

As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans that were used to market women’s—and some men’s, too—cosmetics, deodorants and grooming products.

Adds life to years rather than years to life (face cream), B. S. Boss.
Always admired, the skin that’s Satinized (Chamberlain).
Always at your fingertips (nail polish), Lorr Laboratories.
Always faithful (Recoton).
American symbol of feminine charm, The (perfume), House of Tre-Jur.
And McKesson makes it (cleansing cream), Albolene.
Antiseptic baby oil (Mennen’s).
Antiseptic deodorant powder, The (Amolin Co.), New York.
As different from all other perfumes as you are from all other women (Emir).
As easy to use as to say (Mum), George B. Evans.
As masculine as their trade mark (Royal Flush Toiletries), B. Ansehl Co.

Beautiful hair doesn’t just happen (conditioning cream).
Beautiful skin is adored, A (Nu-Art Laboratories), South Orange, N.J.
Be beautiful with Tangee (G. W. Luft Co.), New York.
Beauty aid for every need, A (Marinello Co.), Chicago.
Beauty in every box (face powder), Celebrated Products Sales, New York.
Beauty insurance (Cocoanut oil shampoo), R. L. Watkins Co., Cleveland.
Beauty is only skin deep; Luminiere controls the skin (En-Ve, Inc.), Detroit.
Beauty’s master touch (Oriental Cream), F. L. Hopkins & Son.
Bedazzling new cosmetics for all your shining hours (Debutante).
Beforehand lotion, The (Trushay).
Be kind to your skin (Beaver-Remmers-Graham Co.), Cincinnati.
Be lovelier to love (deodorant).
Best for baby, best for you (Johnson’s baby powder).
Buy your beauty needs from beauticians (Contoure Laboratories), New York.

Cleanses the pores and softens the skin (Polar Ice Laboratories).
Color cocktails for your hair with Loxol extra (Sales Affiliates), New York.
Colors hair inside, as nature does (Inecto, Inc.), New York.
Considered essential by considerate men (Sportsmen grooming essentials).
Correct, right to the fingertips (cosmetics), Glass packaging.
Cosmetics of the stars, Hollywood (Sales Buildings, Inc.), Los Angeles.
Cream shampoo for true hair loveliness, The (Lustre-Cream).
Creates essentials of beauty (creams), Schiaparelli.
Creme cold wave, The (Toni home permanent).
Cutex nails are loveliest.
Cuticle vanishes, The (cuticle set), Softol.

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Pitch perfect: publications


As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans that were used to market newspapers, magazines, and trade publications.

Actual stories of actual people (Secrets), Cleveland.
All the facts, no opinion (United States Daily), Washington D.C.
All the flexibility of a newspaper with the coverage of a national magazine (United States Daily).
All the news that’s fit to print (New York Times).
Always first, always fair (Indianapolis Star).
Always in the lead (Detroit News).
Always reaches home (Newark Evening News).
Always reliable (Philadelphia Record).
Always Springfield’s greatest newspaper (Illinois State Register).
America’s best read weekly (Liberty Magazine).
America’s biggest home magazine (Better Homes & Gardens).
America’s biggest suburban home market (Better Homes & Gardens).
America’s family magazine (Look).
America’s first service magazine (Better Homes).
America’s greatest reference book (World Almanac).
America’s investment weekly (Financial World).
America’s largest dairy magazine (The Dairy Farmer), Des Moines.
America’s largest Polish newspaper (Everybody’s Daily), Buffalo.
America’s leading power boat magazine (Power Boating), Cleveland.
America’s magazine for the outdoorsman (Field & Stream).
America’s most potent editorial force (Life).
America’s number one sportsman’s magazine (Field & Stream).
America’s quality magazine of discussion (Forum).
An American institution (Saturday Evening Post).
An illustrated weekly of current life (Outlook).
An independent newspaper (Los Angeles Evening Herald).
An international daily newspaper (Christian Science Monitor), Boston.
Aristocrat of music magazines, The (Singing), New York.
Ask us about advertiser’s cooperation (Allentown Morning Call).
As national as agriculture (Farm Life), Spencer, Ind.
Authority of industry, national and international (Iron Trade Review).
Authority of the waterways, The (The Work Boat).
Automotive business paper, The (Motor), New York.
Automotive service shop magazine, The (Motor Service).

Backbone of New York advertising, The (Sunday American).
Baltimoreans don’t say newspaper, they say SUNpaper (Baltimore Sun).
Best bet in Baltimore (News-Post).
Best comedy in America, The (College Humor).
Best of the world’s press, The (Woman’s Digest).
Better your home, better your living (House Beautiful).
Big book with the orange cover, The (Talking Machine World).
Biggest, brightest, best magazine for boys in all the world (American Boy).
Biggest in the country (Farm Journal).
Big news always first, The (Boston Telegram).
Blue book of the trade, The (Tea & Coffee Trade Journal).
Boy Scouts’ magazine, The (Boys’ Life).
Brisk magazine of Parisian life, The (Paris Nights).
Business journal of furnishing and decoration, A (Good Furniture Magazine).
Business magazine of the radio industry, The (Radio Retailing).
Business paper of the electrical industry since 1892, The (Electrical Record).
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Pitch perfect: beer and ale

As part of our ongoing series of collections of old advertising slogans, culled from a 1949 book called American Slogans, we today share a list of slogans that were utilized by companies that manufactured and marketed brews (beer, ale, etc.).

It’s interesting to note, as one peruses the list, how often beer is referred to as “brew.” You don’t hear that usage nearly as often in today’s advertising.

Actually aged longer (Leisy Brewing Co.).
Aged by Father Time himself (Hyde Pk. Brewers Assn.).
Aged extra long for extra flavor (Breidt Brewing Co.).
Aged in natural rock caves (Ebling).
All-American ale, The (Cleveland-Sandusky Brewing Corp.).
All-American beer, The (Cleveland-Sandusky).
All year ’round soft drink, The (Anheuser-Busch).
Always in good company (Standard Brewing Co.).
America has gone Budweiser (Anheuser-Busch).
America’s beverage of moderation (U.S. Brewers Assn.).
America’s largest-selling ale (Ballantine).
America’s oldest lager beer (F&M Schaefer).
Any time is STANDARD time (Standard Brewing Co.).
As good as it looks (Barvarian Brewing Co.).
Ask your doctor (All-American Premium Beer).
As of yore (Harvard Brewing Co.).
As tonic as sunshine itself (Aetna Brewing Co.).
As you like it (Rubsam & Horrmann).

Backed by a century of brewing experience (Gerhard Lang Brewers).
Be ale-wise (Old Colony Brewing Co.).
Beer at its best (F&M Schaefer).
Beer belongs, enjoy it (U.S. Brewers Foundation).
Beer flavor at its peak (John F. Trommer).
Beer for good cheer, The (Potosi Brewing Co.).
Beer is as old as history (Budweiser).
Beer is no better than its ingredients, A (Hammerschlag Refining Co.).
Beer of friendship, The (Jax Brewing Co.).
Beer that grows its own flavor (Edelbrew).
Beer that made Milwaukee famous (Schlitz).
Beer that made the nineties gay, The (Potosi).
Beer that made the old days good, The (Jacob Ruppert).
Beer that makes friends, The (Lubeck Brewing Co.).
Beer that’s brewed the natural way, aged the natural way, The (Breidt).
Beer that’s extra-aged, the (Hyde Park Breweries Assn.).
Beer that’s time-ripened, time-tempered, The (Breidt).
Beer that wins awards, The (Jacob Hornung Brewing Co.).
Beer with millions of friends, The (Hyde Park).
Beer with the flavor as different as day from night, The (Breidt).
Beer with the 4th ingredient, The (Breidt).
Best beer by far at home, club, or bar, The (Jacob Hornung).
Best of all, Edelbrew costs you no more.
Best tonic, The (Pabst Corp.).
Better because brewed solely of malt and hops (Trommer).
Beverage of moderation for the nation, A (United Brewers Ind. Foundation).
Born in Canada, now going great in 48 states (Carling’s Ale).
Bottled beer with the draught beer flavor, The (Globe Brewing Co.).
Breidt’s for TIME, the part of beer you taste but never see.
Brewed in the British manner (Conn. Valley Brewing Co.).
Brewed on the same site since 1840.
Brewed solely of malt and hops (Trommer).
Brewer of better beer (Blatz).
Brewery goodness sealed right in (Pabst).
Brew for me in ’43, The (Wiliam Gratz).
Brewing better beer for the 96th year (Blatz).
Brew of quality, The (Pabst Blue Ribbon Brew).
Brews that satisfy, The (Ruppert).
Brew that brings back memories, The (Pabst).
Brew with a head of its own (Krueger).
Brew with small bubble carbonation, The (Heurich Brewing Co.).
Brew that holds its head high in any company (Senate Beer), Heurich.
Bubbles of health (Queen City Bottling Co.).
But the greatest reason of all is that Guinness is good for you.
Buy the Big Boy (Trommer).
By the glass, by the bottle, by the case, Buy Hyde Park.
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Take it from me, Joan Crawford…

Joan Crawford has long since crossed over into a camp icon, remembered by many more for Mommy Dearest, her adopted daughter’s damning memoir of alleged parental excess and misdeeds (and Faye Dunaway’s over-the-top performance in the movie made from it), than for her long, multifaceted movie career.

That’s a shame, because until Crawford was forced to stoop to making cheesy exploitation pictures, she was a solid actress and a great movie star.

We make it a practice to catch just about every Crawford picture we have the chance to view, and her performances are generally a pleasant surprise (one wonders when we’ll stop being surprised).

One odd aspect about the arc of Crawford’s long career is how thoroughly and completely her appearance changed over the years. Sure, everyone ages, and we are certainly in no position to point fingers at anyone else for the degree to which the ravages of time has impacted their appearance, but honestly, one could view an early shot of Crawford alongside a portrait from her later years, and you’d never guess they were the same person. The same couldn’t be said of, say, Katherine Hepburn or Myrna Loy, to name just a couple of examples.

         

Of course, the pressures on female movie stars to retain their physical appeal is much greater than on us average Joes and Jills, so I don’t mean to pick on Ms. Crawford unduly. But even taking in the passage of time and the demands of her career, her face underwent an astonishing transformation over the course of five decades, one must admit.

It’s a testament to Crawford’s enduring appeal that there are many web sites devoted to her life and career, but one of the best of the bunch, The Best of Everything: A Joan Crawford Encyclopedia, has a section that particularly appeals to us: It’s a collection of images from Crawford’s side career as a commercial spokesperson and endorser, print ads spanning from the 1920s until 1973, four years before her death.

Here are some of our favorites:

                   

But those are just a few samples — follow the link above to enjoy more of Crawford’s work as a print pitchwoman.

Pitch perfect: soaps

It’s been more than a week since we checked in here at Cladrite Radio, and it’s because we were called away by the death of our beloved mother.

It’s been a week spent grieving, yes, but also celebrating a life uncommonly well-lived. And we spent hours upon end going through crate of old pictures and documents, and starting tomorrow, we’ll share some of those with you.

But first things first — we owe our regular readers a Pitch Perfect post, and we pay that debt below:

As part of our ongoing series of collections of old advertising slogans, culled from a 1949 book called American Slogans, we today share a list of slogans that were utilized by companies that manufactured and marketed soaps (cleaners, detergents, polishes, etc.):

Adds magic to soap (Klenzing Emulsion Co.), Frenchtown, N.Y.
Adorns your skin with the fragrance men love (Cashmere Bouquet).
America’s favorite bleach and household disinfectant (Clorox).
America’s scientifically correct cleansing process (Miraclean Istitute).
Astonishingly good (soap products). South African Oil & Fat Industries, Ltd.
At your service (cleanser), B.T. Babbitt, Inc.
Avoid cosmetic skin (Lux).
Avoid “tattletale gray” (Fels Naphtha soap).

Banishes “tattletale gray” (Fels Naphtha).
Best for you and baby, too (Albert Soaps Co.), Montreal.

Chases dirt (Old Dutch Cleanser), Cudahy Packing Co.
Clean nation has ever been a strong nation, A (Sapolio).
Cleans a million things (Oakite).
Cleans as it polishes (O-Cedar Polish), Channel Chemical Co.
Cleans as it shines (O-Cedar), Polish.
Cleans easier, works faster, won’t scratch (Sunbrite Cleanser).
Cleans hands clean (Gresolvent).
Cleans hands cleaner (D. Lorah cleaner).
Cleans in a jiff (washing powder), Dif Corp., Brooklyn, N.Y.
Cleans, relusters amd demoths upholstered furniture (Keyspray).
Cleans so well so easily, and for so little (Mystic foam),Upholstery cleaner.
Cleans with a caress (olive oil castile soap), Conti Products.
Colors while it cleans (Aladdin Dye Soap).
Complete first suds detergent, The (Prime Soap), Beach Soap Co.
Complete household soap (Oxydol).
Cream of olive oil soaps, The (cream oil), Peet Bros. Mfg. Co.
Cuts the cost of clean hands (Soapitor Co., Inc.).

Doctors prove Palmolive’s beauty results (soap).
Doesn’t scratch (Old Dutch Cleanser).
Don’t ask for “polish,” demand Brite-Lite (Britelite Co.).
Double action, single cost (Sunbrite Cleanser), Swift & Co.
Duz does everything (powder).

Easy on your clothes, easier still on your pocketbook, that’s White King Soap.
Eats dirt (Gellett’s lye).
Eats everything in the pipe (drain pipe cleaner), John Sunshine Chemical Co.
Every granule licks dirt 8 ways (Noctil), Rumford Chemical Works.
Every single time you clean, disinfect with Lysol.
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