Tag: 1949

Pitch perfect: ladies' undergarments

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As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans that were used to market brassieres, corsets, and other women’s undergarments.

Above all, under all (Dove Skin undies).
Always-fresh, wet-proof panties, The (Nata-Pax).
Arrow aims at allure (Arrow bra).
As modern as tomorrow (Royal Worcester Corset Co.), Worcester, Mass.

Beautiful corset worn by beautiful women to make them more beautiful (Lily of France Corset Co.), New York.
Bien Jolie creates the world’s finest corsetry.
Boast of the gown, The (Prim Miss Brassieres and Girdles), Sidley Co.
Bra that fits like magic, The (Genie).

Checks your figure but not your freedom (Marvelette, Inc.), Worcester.
Covers the subject (foundation garments), Sid Levy & Sons, San Francisco.
Custom-corseted look, The (Newman & Sons, Inc.), New York.

Difference makes the difference, The (Anne Alt brassiere).
Don’t say underwear, say Munsingwear.

Eventually yours (slip), Corette.
Every corset guaranteed (rust-proof corsets), Warner Bros. Co.
Everything is under control (Vogue Foundations, Inc.), Newark, N.J.
Every woman needs a little Vanity (foundation).

Fantasy in freedom (undies), Blue Swan.
Fashioned each season to fit each season’s fashions (Royal Worcester Corset).
Fast becoming the greatest name in corsetry (Diana).
Figure magic of feather lightness (brassiere).
Fit as a fiddle (Society Girl foundations).
Fit-from-any-angle, patented pantie girdle, The (Sport-Tights).
Fits the feminine clan (girdle), Sidley Co.
Fits to precision (Pre-cize girdle).
“Fitting” tribute to the feminine figure, A (Primrose Foundations).
Fitting the purse as well as the figure (Cusette Foundations).
Flatters where it matters (Adola brassiere).
For a figure to remember (RumBRA).
For beauty to have and to hold (Petalpoint Motif bra).
For that certain “lift” (Elaine bra).
For that priceless young look (Formaid brassiere).
For the full figure (Youthline foundation).
For the lift of your lifetime (Life bra).
For the modern miss (Charmese foundations).
For youthful figures of all ages (Lasticraft Foundations).
Foundation of American beauty, The (Best Form Corset), New York.
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Pitch perfect: bread

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As the Pitch Perfect series continues, today we feature a collection of 1949 advertising slogans that were used to market various baked goods, bakeries, and baking products, including breads, biscuits, crackers and baking powders.

Always in good taste (Colonial Bakeries), Jersey City, N.J.
Always oven-fresh (Britis Educator Biscuits).
America’s finest bread (Langendorf United Bakeries). San Francisco.

Baked in freshness (Grocer’s Biscuit Co.), Louisville, Ky.
Baker’s own jobbing house, The (B’klyn Master Bakers’ Purchasing Assn.).
Baker’s of America’s finest bread (Langendorf).
Bakes right because it is made right (Made-Rite Flour).
Baking aid that nature made, The (Falk American Potato Flour Co.).
Balanced for perfect baking (Pillsbury).
Best by test (Calumet Baking Powder Co.), Chicago.
Best food the grocer sells, The (Campbell System, Inc.).
Best for all your baking (Purity Flour).
Better baking with less fuel (Pyrex glassware), Corning Glass.
Better biscuits made the better way (Sawyer Biscuit Co.).
Bread is your best food, eat more of it (Fleischmann Co.), New York.

Completes the feast (National Fruit Cake), National Biscuit Co., New York.
Cone-ing on the campus (Illinois Baking Co.), Chicago.
Contains no alum (Magic Baking Powder).
Costs less by the biscuit (Mrs. Tucker’s Shortening), Sherman, Tex.

Delicious whole wheat bread, The (Wheatine Co., Rahway, N.J.).
Don’t ask for crackers, say Snow Flakes (Pacific Coast Biscuit Co.).
Double-acting (baking powder), Crescent Mfg. Co., Seattle, Wash.

Eat bread. . . more bread (The Fleischmann Co.).
Eat Johnston Cookies, the taste that thrills (R.A. Johnston Co.), Milwaukee.
Every bite a delight (Grennan Cake Co.), Detroit.
Every shake a fresh cake (North American Dye Co.), Mount Vernon, N.Y.
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Pitch perfect: breakfast cereals

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As part of our ongoing series of collections of old advertising slogans, culled from a 1949 book called American Slogans, we today share a list of slogans that were utilized by companies that manufactured and marketed breakfast cereals, both hot and cold:

America’s favorite bran flakes (Post’s).
America’s grandest cereal assortment (Kellogg’s).
America’s new breakfast banquet of shredded whole wheat (Cubs Cereal).
America’s popular year ’round breakfast (Quaker Oats).
An ounce of prevention for everybody, everyday (Post’s Bran Flakes).

Best because it’s pan-dried (Robin Hood), Rapid Oats.
Bite size (Shredded Ralston).
Breakfast of champions (Wheaties), General Mills, Inc., Minneapolis.

Cereal in slices (Cracked Wheat Bread), Freihofer Baking Co., Philadelphia.
Cereal you can serve a dozen ways, The (Nabisco Shredded Wheat).

Delicious whole wheat cereal, The (The Wheatens Co.), Rahway, N.J.

Eat it all the year (Quaker Oats Co.).

Famed for flavor (Purity Oats Co.).
Favorite for flavor, this finer-milled bran (Bran).
Food shot from guns (Puffed Wheat and Puffed Rice).
For a livelier life (Cubs Cereal). National Biscuit Co.
For bracing up digestion, nerves and appetite (Quaker Oats).
Fresh as the morning (Campbell’s Corn Flakes).
Fresh from the mill to you (Livingstone’s Oats).
Full meal in two biscuits, A (Shredded Wheat Co.), Niagara Falls, N.Y.
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