Our long march continues through the final few remaining categories of commercial slogans collected in Williams Sunners’ 1949 tome, American Slogans. Sunners entitled this week’s collection “Printed Pearls” and described them as follows: Pithy phrases picked from printed advertisements because they possess particular qualities such as alliteration, rhyme, contrast, comparison, repetition, lilt, or just plain good sales points.
This group’s an exceptionally long one, so we’ll view it in three installments. This week, A-F.
Absence makes the meat grow tender (Hotpoint range).
Across the continent in comfort (Ford).
Add sparkle to your breakfast and sparkle to your day (Sunsweet prunes).
Adds life to your charm and charm to your life.
Again a year ahead (Zenith radio).
All for fun and fun for all (Step Lively, a movie).
All is not new that glitters (Old Dutch Cleanser).
All-out aid for a hungry man (Campbell’s soups).
All that’s best at lowest cost (Chevrolet).
All the dirt, all the grit, Hoover gets it every bit (vacuum cleaner).
All the way with Chevrolet.
All the world loves a happy BLENDING (Calvert).
All-fluid drive belongs to Dodge, the results belong to you.
All through your beauty sleep your skin must stay awake (Woodbury’s Cold Cream).
All ways right with Willsonite (sun glasses).
Always a good companion (Dutch Master Cigars).
American marches forward on TIME (Hamilton Watch).
An Equitable Life Annuity puts gold in your purse when there’s silver in your hair.
An extra trifle buys this eyeful (Buick).
An eye for comfort (Willsonite Sun Glasses).
An eyeful of fashions, a buy full of features (Buick).
An old-time soup hits an all-time high (Campbell’s Soup).
Anatomic energy (Gold Center wheat cereal).
And the bride served happily ever after (Community Plate).
And the world will approve your choice (Cadillac).
Announcing a new RING champ (Super-X piston rings).
Answer to a modern’s prayer (Nescafe).
Any mountains you want moved? (Association of American Railroads).
Appetites don’t take vacations (Campbell’s Soups).
Apt for autumn appetites (bread).
Arabian nighties (Arabian nightwear).
Are you one of the “Battered bonnet brigade”?
Are you pensioning your shirts too soon? (Wings Shirts).
Are your cocktails such great shakes? (Heublein’s Club Cocktails).
As friendly as a letter from home (Wine Advisory Board).
As American as Yankee Doodle (CAmpbell’s Chicken Noodle Soup).
As cold as the North Pole, as constant as the North Star (Lektrelite).
As comfortable as a kitchen before a fireplace (Sloan’s Liniment).
As distinctive as a voice, as pleasant as a friendship (G. & D. Vermouth).
As flattering as flickering candlelight (Dorothy Dodd Shoes).
As flexible as your feet (Smith Shoes).
As intimate as firelight, as infinite as the stars (Steinway Pianos).
As mischievous as a sidelong glance (Adrian perfume).
Ask your mirror about your mattress (Beautyrest).
At HOME in more than a million homes (Click Magazine).
At the head of every Easter parade (hats).
Avoid moving daze.
Awards for some, rewards for ALL (McGraw-Hill Magazines).
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