Pitch perfect: lamps

As the Pitch Perfect series continues, we today feature a 1949 collection of advertising slogans used to market lamps, lights, and bulbs.

After sunset, Lightoliers (Lightolier Co.), New York.
American dark chaser (lamps and lanterns), Am. Gas Machine Co., Albert Lea, Minn.
America’s most beautiful lamps (Art Lamp Mfg. Co.), Chicago.

Bores a 300-foot hole in the night (Niagara Searchlight Co.).
Brayco Light makes all things clear (Bray Screen Products).
Brightens the night (Fullerton Electric Co.).
Bright-Lite has a brilliant future (Britelite Co.).
Built for a palace, priced for a cottage (Lighting equipment), Moe-Bridges Co.
Burns like city gas, not a liquid fuel (Pyrofax), Carbide and Carbon Chemicals.
Buy a How searchlight today, you may need it tonight (How Lamp & Mfg. Co.).
Buy one today, you’ll need it tonight (French Battery & Carbon Co.).
Buy spares, they stay fresh (Ray-O-Vac), Flashlight batteries.

Chases darkness (AM Gas Machine Co.), Albert Lea, Minn.
Combination pilot light and switch, The (Sho-Lite, Inc.), Boston.

Daylight’s only rival (Silverglo Lamps, Inc.), Baltimore.
Decorate with artistic lighting equipment (Artistic Lighting Equip. Assn.).
Divides the road in half (headlights), Saf-De-Lite Sales Corp., Philadelphia.
Don’t grope in the dark (Daylo), American Ever Ready works.
Double duty searchlight, The (F. W. Wakefield Brass Co.).

Experts know these lamps (Hygrade Sylvania Corp.), Salem, Mass.
Eye-ease at the snap of the switch (Silverglo Lamps, Inc.), Baltimore.
Eyes of the night (Ilco headlight), Indiana Lamp Corp.

For safety after dark (Arrow Safety Device Co.), Mount Holly, N. J.
Full package of light, A (Hygrade Sylvania Corp.), Salem, Mass.

Give long-lasting light, bullet-fast (Winchester flashlight).
Gives more bright light longer (Bright Star flashlight).
Glass arm conveys the light, A (Sho-Lite), Am. Chain Co., New York.
Guaranteed by the name (Westinghouse).
Guardian of highway safety (Robox), Emergency auto control Mid-Switch Corp.

Handiest light in the world, The (Bussman Mfg. Co.), St. Louis.
Handy light on a reel, The (Appleton Electric Co.), Chicago.
Headlight that floodlights the road, The (Indiana Lamp Corp.), Connersville.
Holophane directs light scientifically (Holophane Glass Co.).
Howe products must make good or we will (automotive equipment), Howe Lamp Co.
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Pitch perfect: electrical appliances

As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans used to market electrical appliances and accessories.

Above all, dependable (Universal motors).

Balanced construction means durability (Johnson outboard motor).
Battery with a kick (Prest-O-Lite).
Better light brings better living (Consumers Public Power District).
Built for the best (Apollo Magneto Corp.).

Come on, breeze, let’s blow (electric fan), Wagner Electric Co.
Cook electrically and enjoy the difference (Reddy Kilowatt).
Creative electrical engineering (Leland Electric Co.), Dayton.
Crest of American engineering (Deusenberg Motors Co.).
Cup for two or two for you, A (percolator), Metal Ware Co.

Don’t buy motors, buy Motor-Gard (emergency motor protector).

Electricity gives you matchless cooking (L. A. Bureau of Power and Light).
Electricity gives you matchless water heating (L. A. Bureau of Power and Light).
Everything electrical for home and industry (Canadian Westinghouse Co.).
Everything electrical for the theatre (Major Equipment Co.).

Faithfulness of an old friend, The (North East Electric Co.).
For lifetime service (wiring sytem), General Electric Co.
For wonderful ironings (elastic hot startch).
From the smallest to the largest (motor troubles rectified), Anessen Elec.
From the tiniest to the mightiest (motors), General Electric Co.

Give Red Bands your hard job (Howell Electric Motors Co.).
Good mechanic’s choice, The (U. S. Electrical Tool Co.), Cincinnati.

House of magic, The (General Electric).

Industrial efficiency depends on electrical control (Cutler-Hammer Co.).
In electricity, it’s Edison from start to finish (Edison-Splitdorf Corp.).
Instantly known when blown (Royal Crystal fuse plug), Royal Electric Co.
It’s an “open and shut” case (K & M Kontrol), Motor valve.
It’s a real fuse, built for real service (Trico Fuse Mfg. Co.).

Key to better grinding, The (Black and Decker Mfg. Co.), Towson, Md.
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Pitch perfect: household accessories

As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans used to market household accessories, a wide-ranging category that includes everything from vacuum cleaners and toasters to drapes and sheets.

All that the name implies (General Electric Co.), Vacuum.
Aluminum ware with the smooth finish, The (Buckeye Aluminum Co.), Wooster, Ohio.
America’s favorite bleach and household disinfectant (Clorox).
Aristocrat of the kitchen, The (kitchen ware), Rome Mfg. Co., Rome, N. Y.
As easily washed as a China plate (Franklin Pottery), Lansdale, Pa.
As simple as touching the space-bar of a typewriter, quick as the action of a piano key (Savage Ironer), Savage Arms Corp., Utica, N. Y.

Banishes ironing drudgery (Proctor Electric Co.), Philadelphia.
Beautiful windows at low cost (Clopay curtains).
Beauty basis for your home (Mohawk rugs and carpets).
Beautycan sells on sight (Lincoln Metal Products), Brooklyn, N. Y.
Beauty for double duty, A (Universal washer).
Beauty that endures (Mohawk rugs and carpets).
Best cooks use aluminum, The (Aluminum Ware Assn.), Pittsburgh, Pa.
Best mixers, The (Silver King Products Corp.), New York.
Better backbone of modern rugs, The (Textilene).
Better light, better sight (Edison Mazda).
Better meals by the minute (pressure cooker), Landers, Frary and Clark.
Biggest name in kitchen towels (Excello).
Brighten your home at little expense (Congoleum rugs).
Brooks for hooks (iron hooks and screws), M. S. Brooks, Chester, Conn.
Built for permanence (Kommon-Sense Pan Racks), Milwaukee Heat Generator Co.
Built like a bank vault door (laminated padlocks), Master Lock Co.
Built like a watch (oil burners), S. T. Johnson Co., Oakland, Calif.
Built like fine furniture (kitchen cabinets), Coppes Bros. & Zook.
Built to stay alive (Good Luck Hose), Boston Woven Hose & Rubber Co.
Built to sustain a reputation (Handy Chair & Table Co.), Springfield, Mass.
Built to weather the years (Rust Sash and Door Co.), Kansas City, Mo.
Buy China in a China store (Mutual China Co.), Indianapolis.
Buy quality not quantity (Household products), Miessene Products, Columbus, Ohio.

Cammillus has the edge (Cammillus Cutlery Co.), New York.
China by Iroquois for the hosts of America (Iroquois China Co.), Syracuse, N. Y.
Cleans without beating and pounding (Vacuum cleaner), United Electric Co.
Clean up with S. O. S. It’s easy (S.O.S. Magic Scouring Pads).
Color-locked (washable wallpaper), Imperial Paper & Color Corp., Glen Falls, N. Y.
Craftsmen in metal since 1895 (Bridell cleaners).
Creators of fashions in oilcloth (Weiss & Klau Co.), New York.

Dare you move your pictures? (Sunworthy Wallpapers).
Darlo does the dishes (The Darlo Co.), Boston, Mass.
Does the job better (Delco Appliances), General Motors Corp., Rochester, N. Y.
Does the washing where the water is (Home Devices Corp.).
Don’t be a lemon squeezer; use Hoffman Tom Collins Mixer (Hoffman Beverage Co.).
Don’t be a RUBBIT! (Brillo).
Durable and washable covering, The (Columbus-Union Oil Co.), Columbus, Ohio.

Economic waste eliminators (elec. household appliances), Uron Industries, Inc.
Empties with a thumb pressure (Bissell Carpet Sweeper), Grand Rapids, Mich.
Every house needs Westinghouse (Westinghouse Elec. & Mfg. Co.), Pittsburgh.
Everything it touches turns to brightness (floor conditioning machines).
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