For just under a year in the mid-1940s, a company called Sav-Way Industries of Detroit, Michigan, produced a series of 78s that were like no others.
The artists featured on those recordings weren’t what made them notable; many of them are all but forgotten today, though the roster did include a few artists who might be familiar to Cladrite Radio listeners—names such as Shep Fields, Art Mooney, and Phil Spitalny.
What set apart the seventy-four 10-inch Vogue records that Sav-Way released over between May 1946 and April ’47 was that they were picture discs—phonograph records that have an image embedded in transparent vinyl, usually depicting a scene that relates to the song on that side of the disc.
Below are three examples, but don’t be satisfied with these. There are many more available at VoguePictureRecords.org, a site that celebrates these forgotten treasures.
Our only complaint about the site? No audio. But YouTube features a number of VPRs, of which a couple can be accessed below.