A Headline for the Ages

Today marks the 84th anniversary of the appearance of the greatest newspaper headline ever—or, at the very least, the greatest headline ever to appear in a trade publication.

It was on this day in 1935 that the front page of Variety blared the following:

Photo of aforementioned Variety headline

We’d always understood that the point of the headline (and the story it touted) was that, contrary to the common wisdom of the day, rural moviegoers weren’t showing an interest in motion pictures that took place in rural and small-town settings; they wanted depictions of big-city life.

But that’s not the whole story. In fact, now that we’ve read the article at Variety.com, we’re not really sure this headline is a particularly good fit, as the bit about small-town movie patrons enjoying city-themed movies makes up but a tiny percentage of the story.

Still, over the years, that aggregation of words has brought us great joy; it makes us profoundly happy. We’re not certain who penned the headline—some say it was written by Lyn Bonner; others insist it was the work of Abel Green—but we tip our hat to whomever was responsible.

The headline was also featured in the classic 1942 musical Yankee Doodle Dandy, in which George M. Cohan (played by James Cagney) translates it for a couple of teens.

This post first appeared in this space in slightly different form on July 17, 2012.

Happy 96th Birthday, Gene Tierney!

The lovely Gene Tierney was born 96 years ago today in Brooklyn, New York. Here are GT Did-You-Knows:

  • Tierney’s childhood was one of privilege. Her father was a successful insurance broker, her mother a former teacher. She sometimes lived with her grandparents in Connecticut, attending St. Margaret’s School in Waterbury, Connecticut, and the Unquowa School in Fairfield. She later attended finishing schools in Switzerland and Farmington, CT.
  • At 17, Tierney visited Los Angeles. Her striking beauty caught director Anatole Litvak‘s eye during a visit to the Warner Brothers studio (her cousin worked there) and she was offered a contract. Her parents urged her to turn it down, due to the low salary and the fact that they envisioned a more high-society path for her.
  • Gene Tierney was a debutante, making her society debut in September 24, 1938, but society life didn’t interest her and she resolved to be an actress. She began theatrical studies and was a protégée of Broadway producer-director George Abbott.
  • She made her Broadway debut in a small role in What a Life! (1938) that saw her carrying a bucket of water across the stage. A Variety reviewer wrote of her performance, “Miss Tierney is certainly the most beautiful water carrier I’ve ever seen!”
  • Tierney went on to appear in a handful of other Broadway shows, garnering larger roles and positive reviews each time. In 1939, she signed a six-month contract with Columbia Pictures and was slated to star in National Velvet (1944), but when the picture was delayed, she returned to Broadway to star in The Male Animal, which was a big hit and led to a contract with 20 Century-Fox and her motion picture debut, in The Return of Frank James (1940), opposite Henry Fonda.
  • Tierney wrote poetry throughout her life; she first saw one of poems published in her high school newspaper.
  • Tierney struggled with manic depression throughout her adult life. While shooting The Left Hand of God (1955), her costar, Humphrey Bogart, whose sister had struggled with mental illness, urged her to seek medical help.
  • Tierney spent time in various institutions and underwent multiple shock treatments against her will. She was thereafter an outspoken critic of shock treatment therapy.
  • Tierney was married twice—to fashion designer Oleg Cassini and oil baron W. Howard Lee—and had romantic relationships with many other prominent men, among them John F. Kennedy, Prince Aly Khan and Tyrone Power.
  • Tierney, who took up smoking to lower her voice—“I sounded like an angry Minnie Mouse,” she is reported to have said after seeing herself on screen for the first time—remained a heavy smoker throughout her life and died of emphysema in 1999.

Happy birthday, Gene Tierney, wherever you may be!

Gene Tierney

Couldn’t have said it better ourselves

Today marks the 77nd anniversary of the appearance of the greatest newspaper headline ever—or, at the very least, the greatest headline ever to appear in a trade publication.

It was on this day in 1935 that the front page of Variety blared the following:

Photo of aforementioned Variety headline

We’d always understood that the point of the headline (and the story it touted) was that, contrary to the common wisdom of the day, rural moviegoers weren’t showing an interest in motion pictures that took place in rural and small-town settings; they wanted depictions of big-city life.

But that’s not the whole story. In fact, now that we’ve read the article at Variety.com, we’re not really sure this headline is a particularly good fit.

Still, over the years, that aggregation of words has brought us great joy; it makes us profoundly happy. We’re not certain who penned the headline—some say it was written by Lyn Bonner; others insist it was the work of Abel Green—but we tip our hat to whoever was responsible.

There are certain achievements that ought to give one a free pass for life, and, in our book, the coining of that immortal headline certainly qualifies. Here’s hoping Ms. Bonner, Mr. Green, or whoever else it might have been never had to pay for a drink as long as they lived.