Here are 10 things you should know about Leila Hyams, born 116 years ago today. She enjoyed success as a model, a vaudeville performer and a motion picture actress.
In Chapter 19 of his 1930 memoir, Vagabond Dreams Come True, Rudy Vallée addresses the question that’s had us all on the edge of our seats since the first chapter of the book: What type of woman is his dream girl?
THIS DREAM GIRL NONSENSE
Acts well, tastes swell (Ex-lax).
Ah, there’s the rub (Somerville Co.), Buffalo, N.Y.
Alkaline antispetic, The (Glyco-Thymoline), Kress & Owen Co.
Alkalize with Alka-Seltzer.
America’s physic (Pluto Water), French Lick Springs Hotel.
An inexpensive luxury (Greaseless medicated cream), Chem. Research Corp.
Antiseptic liniment, The (Absorbine, Jr.), W. F. Young, Inc.
Aspirin of quality, The (Smith, Kline & French Co.).
Athletes know it’s best (Olympene), medicine.
At the first sign of infectious dandruff (Listerine).
At the first sneeze, Vick’s VapoRub (Vick Chemical Co.).
At the first symptom (Listerine).
At your call with alcohol (Canadian Industrial Alcohol Co.).
Balanced prescription, The (The Stanback Co.).
Bandage that breathes, The (Sealtex).
Be as regular as a clock (Serutan), Healthaids, Inc.
Beauty laxative, The (Dr. Edward’s Olive Tablets.
Be bright. Feel right. Take Eno (laxative).
Before any date (Listerine).
Better than a mustard plaster (Musterole).
Better than whiskey for a cold (Dr. Miles Medical Co.).
Blessing in disguise (A Tastyeast, Inc.).
Candy-mint alkalizer, The (Alkaid).
Casco kills colds (Casco Co.).
Cheapest health insurance in the world, The (cough drops), Smith Bros.
Chewing laxative, The (Feen-a-mint), Health Products Co.
Chew with a purpose (Oralgene Chewing Gum).
Children are delighted with Astypodyne.
Children cry for it (Fletcher’s Castoria).
Children’s laxative, The (Castoria).
Chlorine ointment, The, better than iodine (Minox Chemical Corp.).
Citrated laxative, The (Howard Jackley Co.).
Cleans teeth all around (The Sealastic Co.).
Cleans them CLEAN (tooth brush).
Cod liver oil with the plus value, The (Scott’s emulsion).
Come over to the easy side of life (Glasglos Laboratories).
Cool off feet with an Ice-Mint treat (foot salve).
Corn-free happy feet (corn salve), Kohler Mfg. Co.
Criminal within, The (Eno), laxative.
Doctor in candy form, The (Partola).
Doctor’s prescription, The (Father John’s Medicine).
Does not harm the heart (Bayer aspirin).
Dots for periodical pains (Medical Mfg. Co.).
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As part of our ongoing series of collections of old advertising slogans, culled from a 1949 book called American Slogans, we today share a list of slogans that were utilized by companies that manufactured and marketed dentrifices (tooth pastes and brushes, denture creams, mouthwashes, etc.):
As long as the danger line keeps healthy, you needn’t fear pyorrhea (Squibb).
Beauty bath for your teeth (Listerine tooth paste).
Be good to your gums (Pro-phy-lac-tic toothbrush).
Bent like a dentist’s mirror to reach more places (Squibb toothbrush).
Be true to your teeth or they’ll be false to you (Medisalt), Carey Salt Co.
Beware of Smoker’s Teeth (tooth paste), Bost Inc., New York.
Child’s face grows to fit the teeth, The (Children’s Clinical Laboratory).
Cleans all teeth underneath.
Cleans as it fizzes (denture cleanser), Fizzadent Corp.
Cleans inside, outside and between the teeth (brush), The Western Co.
Cleans your breath while it cleans your teeth (Colgate dental cream).
Clean tooth never decays, A (Pro-phy-lac-tic tooth brush).
Correct toothpaste, The (Orphos Co.), New York.
Dentally different (Orphos).
Dentrifice that made fine teeth fashionable, The (Dr. Lyons).
Detoxify the mouth every day (W.S. Merrill Co.), Cincinnati.
Do as your dentist does (Dr. Lyons).
Does both jobs: cleans teeth, saves gums (Forhans).
Easy to use (Listerine tooth paste), Lambert Pharmacal Co., St. Louis.
First dental preparations made especially for children, The (Clinical Lab.).
For firmer gums, cleaner teeth (Forhans).
For lazy people (Listerine tooth paste).
For the gums (Forhans).
For the smile of beauty (Ipana), Bristol-Myers Co.
Four out of five get it before they are forty (Forhans).
Gets the tartar, not the gums (toothbrush).
Good for tender gums (Ipana tooth paste).
Guard your mouth (Dental Hi-gene Products, Inc.), Cleveland.
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