Pitch perfect: insurance

As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans used to market insurance.

Aetna-ize, according to your needs, as you propser, as your obligations increase (Aetna Life Insurance Co.), Hartford.
Aetna-izer, a man worth knowing, The (Aetna Life Insurance Co.).
Always worth par when misfortune strikes (Fireman’s Fund Insurance Co.).
An emblem of security, a pledge of service (Hanover Fire Ins. Co.), New York.
Are you Aetna-ized (Aetna Life Ins. Co.).
As solid as the granite hills of Vermont (Nat. Life Ins. Co. of Vermont).
At the head of the nation (Equitable Life Ins. Co.), Washington, D. C.

Back of your independence stands the Penn Mutual (life insurance).
Be wise, Aetna-ize (insurance).
Billion dollar estate, A (Northwestern Mutual Life Ins. Co.), Milwaukee.
Burglars know no season (Standard Accident Insurance Co.), Detroit.
Buy protection, not policies (America Fore), Insureance and Indemnity Group.

Call Central (Central Mfrs. Mutual Ins. Co.), Van Wert, Ohio.
Cheaper insurance is easier to purchase but harder to collect (Standard Accid).
Client be served, The (Insurance brokers), McCovey & Schmitz, Brooklyn, N. Y.

Enduring as the mountains (Western LIfe Insurance Co.).
Everyone needs the Sun (Sun Insurance Co.).
Extra service without extra cost (insurance), W. B. Joyce & Co., St. Paul

Feeling of security, The (Columbus Casualty Co.), New York.
Fire insurance is as old as the Sun (Sun Insurance Co.), New York.
First in America (Mutual Life Insurance).
First in life, first in death (Detroit Life Insurance Co.).
Friendly company, The (Montreal Life).
Friendly company owned by its policyholders, A (Central).
Future belongs to those who prepare for it, The (Prudential Life Ins. Co. of Am.).
Future business insurance (Juvenile Group Foundation), New York.

Get the best in the world (World Fire and Marine Ins. Co.), Hartford.
Good as gold (London Life Insurance).
Guarantees your future (Phoenix Mutual).
Guardian of American families for 80 years (Guardian Life Ins.).

Here dwells security (Guardian Life Ins. Co.).
Home of human security, The (Provident Life and Accident Ins. Co.).

If it’s insurable, we can insure it (J. A. Montgomery, Inc.), Wilmington.
Increasing public preference (National Life and Accident).
Insure today to save tomorrow (Rain & Hail Insurance Bureau).
Insure in the Travelers (Travelers Insurance Co.), Hartford.
Inventor and scientist make dreams come true; the insurance man keeps nightmares from happening (Fireman’s Fund Ins. Co.), San Francisco.
It is better to have it and not need it than to need it and to not have it (Columbia Casualty Co.), New York.
It pays to know when to relax (Metropolitan Life Ins. Co.).
Its name indicates its character (Lincoln Nat. Life Ins. Co.), Ft. Wayne.

Justice to all (Contintental Casualty).

Keep a roof over your head (North British & Mercantile Ins. Co.).
Keep healthy, be examined regularly (Metropolitan Life Ins. Co.).

Largest multiple life insurance organization in the world, The (Travelers).
Light that never fails, The (Metropolitan).
Live and die with Assurance (Maryland Assurance Co.), Baltimore.

Make insurance understandable (Employers Mutual of Wasau).
Make tomorrow pay, Standardize today (Standard Life Ins. Co.), Jackson, Miss.
Man who can’t remember his last hailstorm is likely to get one he will never forget, A (Rain & Hail Insurance Bureau).
Man with the plan, The (Employers’ Group Insurance).
Man worth knowing, A (Aetna Life Ins. Co.).
More than you expect or pay for (Auto Owners Ins. Co.), Lansing, Mich.
Most protection when protection is most needed (Sun Life Insurance Co.).

Named for those it serves (Auto Owners Insurance Co.).
No man’s debts should live after him (Morris Plan Ins. Soc.).
Nothing else like it (Prudential Life Ins. Co.).

Old in service (Phoenix Assurance).
Old reliable since 1891, The (Life Ins. Co. of Georgia).
Our savings are your profits (Am. Mutual Liability Ins. Co.).
Our second century of service (Mutual Life Ins. Co.).
Owned by the policyholders (Mut. Life Assurance of Canada).

Poliicies “Good as Gold” (London Life Insurance Co.), London, Ont.
Policy back of the policy, The (Hardware Mutual Casualty Co.).
Policy for every purse and purpose, A (Home Life Ins. Co.).
Protecting the American home (Nat. Life Ins. Co.), Montpelier, Vt.
Protection for employer and employee (Am. Mutual Liability Ins. Co.).
Protection with profit (Great West Life Ass. Co.), Winniipeg, Canada.
Protects you at all times (Union Life Ins. Co.).
Protect what you have (Insurance Co. of North America), Philadelphia.
Provident Mutual for stability, safety, security (Prov. Mut. Life Ins. Co.).
Provident plans for provident people since 1887 (Prov. Life & Accid. Ins.).
Provide through Provident (Prov. Mut. Life Ins. Co. of Philadelphia).
Prudential has the strength of Gilbraltar, The (Prudential Life Ins. Co.).
Prudential-planned protection (Prudential Insurance).

Real estate and insurance headquarters for over 15 years (Richley & Casey).
Remember, just yacht insurance (C. A. Hansen).

Safe and sound (Peoples Fire Ins. Co.), Frederick, Md.
Safety is always the first consideration, nothing else is so important (New York Life Insurance Co.).
Safety with saving (Mutual Union Auto Ins. Co.), Seattle.
Salesman extraordinary to your biggest consumers (Country Life Ins. Co.).
Seal of certainty upon an inusrance policy, The (Hartford Fire Ins. Co.).
Seal of security, The (London & Lancashire Indemnity Co.).
Security is the keynote today, and every day (Northern Insurance Co.).
Sell protection, not policies (“America Fore” Ins. & Indemnity Group).
Service that excels (General Acc. Fire and Life Ass. Corp., Ltd.),Philadelphia.
Sevice that satisfies, The (Employers Liability Assurance Corp., Ltd.).
Smash the 7th column, help win the war (Liberty Mutual Ins. Co.), Boston.
Solid as the continent (North American Life).
Solid as the granite hills of Vermont (National Life Ins. Co.).
Spending usually nets nobody employment, retirement, security (Finog Associates).
Strength, permanence and stability (Fireman’s Fund Insurance Co.).
Symbol of security since 1817 (Fire Assoc. Group).

Thieves hide in every field (The Chea Ting Co.).
Through every “storm” since 1845 (New York Life Insurance).
To better serve the Golden West (Unity Mutual).
Today’s accident or illness is not covered by tomorrow’s policy (Ocean Accid.).
Today’s need for tomorrow is life insurance (Western Life Ins. Co.).
Tower of strength in Dixie, The (Lamar Life Ins. Co.), Jackson, Miss.
Trend is to Mutual, The (Central Mfrs. Mutual Ins. Co.).

We aim to humanize the science of insurance (Mfrs. Liability Ins. Co.).
We insure everything but the hereafter.
We work to keep you safe (Liberty Mutual Insurance Co.).
Wherever you go, whatever you do, take T. C. U. with you (Teachers Casualty).
Wise men seek wise counsel (Employers Liability Assurance Corp.).
With everything Aemrican, tomorrow is secure (American Insurance Co.).

You can bank on Bankers (Bankers Accident Ins. Co.).
Your friend in the home, on the highway, where you work (Liberty Mutual Ins.)
Your friend on the highway (Liberty Mutual Ins. Co.), Boston.
Your future is our business today (Great West Life Ass. Co.), Winnipeg.
Your helping hand when troubles comes (American Mutual Insurance).
Your hometown agent (Fireman’s Fund Ins. Co.), San Francisco.
Your life plan deserves expert guidance (Penn Mutual Underwriter Insurance).
Your peace of mind is worth the premium (National Surety Co.).
Your premium’s worth (Fireman’s Fund Insurance Co.).

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