Pitch perfect: dentrifices

As part of our ongoing series of collections of old advertising slogans, culled from a 1949 book called American Slogans, we today share a list of slogans that were utilized by companies that manufactured and marketed dentrifices (tooth pastes and brushes, denture creams, mouthwashes, etc.):

As long as the danger line keeps healthy, you needn’t fear pyorrhea (Squibb).

Beauty bath for your teeth (Listerine tooth paste).
Be good to your gums (Pro-phy-lac-tic toothbrush).
Bent like a dentist’s mirror to reach more places (Squibb toothbrush).
Be true to your teeth or they’ll be false to you (Medisalt), Carey Salt Co.
Beware of Smoker’s Teeth (tooth paste), Bost Inc., New York.

Child’s face grows to fit the teeth, The (Children’s Clinical Laboratory).
Cleans all teeth underneath.
Cleans as it fizzes (denture cleanser), Fizzadent Corp.
Cleans inside, outside and between the teeth (brush), The Western Co.
Cleans your breath while it cleans your teeth (Colgate dental cream).
Clean tooth never decays, A (Pro-phy-lac-tic tooth brush).
Correct toothpaste, The (Orphos Co.), New York.

Dentally different (Orphos).
Dentrifice that made fine teeth fashionable, The (Dr. Lyons).
Detoxify the mouth every day (W.S. Merrill Co.), Cincinnati.
Do as your dentist does (Dr. Lyons).
Does both jobs: cleans teeth, saves gums (Forhans).

Easy to use (Listerine tooth paste), Lambert Pharmacal Co., St. Louis.

First dental preparations made especially for children, The (Clinical Lab.).
For firmer gums, cleaner teeth (Forhans).
For lazy people (Listerine tooth paste).
For the gums (Forhans).
For the smile of beauty (Ipana), Bristol-Myers Co.
Four out of five get it before they are forty (Forhans).

Gets the tartar, not the gums (toothbrush).
Good for tender gums (Ipana tooth paste).
Guard your mouth (Dental Hi-gene Products, Inc.), Cleveland.
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