Times Square Tintypes: Times Square

In this chapter from his 1932 book, Times Square Tintypes, Broadway columnist Sidney Skolsky profiles not a person, but the Crossroads of the World, the area that gave Skolsky’s book its name—Times Square.

MY STREET

FORTY-SECOND Street and Seventh Avenue . . . Everybody calls it Broadway. The Rialto Theatre. A hanging says it is “The House of Hits”. . . . But the big line is at the Paramount . . . Sightseeing buses . . . Old women sitting in them . . . Making a living as decoys . . . See the Bowery . . . A lecture through Chinatown . . . Why, all the Chinks own restaurants on Broadway . . . There ain’t no Chinamen in Chinatown . . . The chap who is shouting that he is going to point out the historic places . . . Did you know he only arrived here from Portland last week? . . . See the old man selling The Birth Control Review . . . He’s doing it for the wife and kiddies. . . .

“A million horns from motor cars,
A million lights that dim the stars. . .”

The Astor Hotel . . . Must have been nice when it was a big farm . . . More people live outside than in . . . That drug store diagonally opposite . . . Gray’s . . . You know, that’s where you buy theatre tickets at half-price . . . Best seats for all the “hits” in town . . . Isn’t that a well-dressed man? . . . Tuxedo . . . High hat . . . He’s got class . . . Sure has poise . . . Must be some big society fellow . . . Wait a moment and his shirt will light up, advertising a brand of cigar . . .

“That’s Broadway, Broadway
Heart of the World . . .”

Loew’s New York Roof . . . It’s called the old men’s club . . . They go there to sleep . . . Did you know it once had an elegant French name and house the first Ziegfeld Follies? There’s a nut embarrassing couples by trying to make the girl take a rose and make the guy pay for it . . . Another Nedick thirst station . . . Hungry, have a hot dog, too . . . Just like Coney Island . . . A shabby, fate-beaten old man . . . Once was a great architect and built many theaters . . . He now haunts the lobbies of those theaters . . .

“A painted smile, a hard-luck tale,
A helping hand—they’re all for sale,
On Broadway, Broadway. . . .

A Lucky Strike display situation . . . Try to edge your way near the window . . . The blonde is worth seeing . . . Better than most chorus girls . . . Don’t have to pay $5.50 either . . . The fight at Madison Square Garden round for round in the doorway of a sheet music shop . . . And if you’re interested in art, you can look at the picture postal cards also . . . Childs . . . See them tossing buckwheat cakes . . . This is their Broadway place . . . Only the best performers work here . . . No newcomers . . . The crowd is too large and critical . . . Newcomers always get stage fright . . . Another United Cigar store . . . Say, if they prohibited smoking where would we find telephone booths? . . . The Palace across the street . . . It used to be the dream of all vaudevillians to play there . . . Now if the movie houses don’t get them, they’re there . . .

“And there’s a crowd there lauding you and applauding you
When you’re on top;
Same crowd hissing you and dismissing you
If you should flop . . .

The photomatic . . . You can take you picture . . . Eight for a quarter . . . They’re all ready to take home in five minutes . . . Say, isn’t this a wonderful age? . . . Let’s get tomorrow’s paper today and see what has happened tomorrow . . . This sure is great . . .

“But those who fail must learn to say
Tomorrow is another day . . .

Here we are at Fifty-second Street . . . Just ten blocks . . . It’s dull from here up . . . Broadway’s a small place, isn’t it? . . . Just ten blocks . . . Ten blocks for all the world to get famous in . . .

“That’s Broadway, Broadway,
The Heart of the World. . . .”

Pitch perfect: beverages

As part of our ongoing series of collections of old advertising slogans, culled from a 1949 book called American Slogans, we today share a list of slogans that were utilized by companies that manufactured and marketed beverages (soft drinks and juices):


America’s Dry for dry America (ginger ale)
America’s finest cola drink (Lime-Cola)
America’s finest ginger ale (Anheuser-Busch)
America’s finest mixes (White Rock club soda)
An aristocratic beverage at a democratic price (Hires)
Appollinaris mixes best with holiday spirits (carbonated water)
Aristocrat of flavors, The (Certified Extracts, Inc.).
Aristocrat of ginger ales, The (Saegertown Mineral Water Co.)
Automatic water (Jacuzzi Bros.)

Base for soft drinks and desserts (Kool-Aid)
Be alert, bottle Alert (Alert Beverage Co.)
Best always costs more, The (Celo Company of America).
Best by taste test (Royal Crown Cola), Nehi Corp.
Blended for and by appointment to H. R. H. King Palate (Citrus Juice Co.).
Bottled only at the springs (White Rock).
Bottled sunshine (Sun Spot Co. of America).
Buy a rack of Rooties (Krueger Beverage Co.).

Canada’s Fresh-up (Dominion Seven-up Co.).
Carbonated with its own natural gas (Appollinaris).
Champagne of table waters, The (Perrier).
Corking good drink, A (Korker) Virginia Dare extract.

Delicious and refreshing (Coca-Cola Co.).
Delicious food drink, A (Cocomalt).
Difference is in the flavor, The (Aromint Mfg. Co.).
Drink a bunch of quick energy (Welch Grape Juice).
Drink Coca Cola.
Drink for you, The (Honey Dew).
Drink your apple a day (S. Martinelli & Co.).
Drink that tastes like real fruit, The (Peachy).
Drink you remember, The (O’Keefe’s ginger ale).
Drink your prunes (Calif. Prune & Apricot Growers Assoc.)
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