Pitch perfect: cigarettes


As part of our ongoing look at old advertising slogans, culled from a 1949 book called American Slogans, we today feature a collection of slogans that were utilized by companies that manufactured and marketed >coughcough< cigarettes.

We suspect that no list of slogans we might ever share with you will make us cringe as much as this one does. It probably goes without saying (but we’ll say it, anyway) that we offer this particular group of slogans strictly as a look back at the culture of a bygone era, and not to promote smoking in any way, shape, or form. Quite the opposite. Here at Cladrite Radio, we often celebrate the past, but sometimes we’re about examining, with eyes wide open, the downside of life as it was lived in the first half of the 20th century.

Always better, better all ways (Philip Morris).
America’s biggest cigarette buy (Larus & Bro. Co.), Richmond.
America’s finest cigarette (Philip Morris).
Ask Dad, he knows (Sweet Caporal), American Tobacco Co.

Be nonchalant, light a Deity.
Blended right (Winchester).

Camels agree with me.
Camels ARE milder.
Camels suit your T-zone to a T.

Experience is the best teacher (Camels).

Fine tobacco is what counts in a cigarette (Lucky Strike).
Flavor’s all yours, The (Philip Morris).
For digestion’s sake, smoke Camels.
For real smoking pleasure (Chesterfield).

Have a Camel (R.J. Reynolds Tobacco Co.), Winston-Salem, N.C.
Have you tried a Lucky lately?

I’d walk a mile for a Camel.
If every smoker knew what Philip Morris smokers know, they’d all change to Philip Morris.
If you want a treat instead of a treatment, smoke Old Golds.
It’s moisturized (Raleigh cigarettes).
It’s the tobacco that counts (Lucky Strike).
It’s the tobacco that counts (J. Player cigarettes), England.
It’s toasted (Lucky Strike).
Ivory tips protect your lips (Marlborough).

Judge for yourself (S. Anagyros Corp.), Murad.
Just enough Turkish (Fatima).
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