Charles Ray was a popular juvenile star in the 1910s and ’20s, but by the ’30s, his career was on the rocks, and he turned to writing. Here’s another in a series of offerings from his book Hollywood Shorts, a collection of short stories set in Tinseltown.
Ven yuh make it sexy, make it sexy, an’ I don’ mean riddles! Dis is de age of hot mamas an’ varm-up papas. It’s de boxhoffice vot writes de ticket of de nation. Since de world var, everythin’ is boom-boom, hotsy-totsy, an’ knee-action.”
“But we have to be a little careful, Max,” his staff chief explained ruefully at every special meeting.
“Careful!” Max raved. “Careful from vot yuh tell me? Yuh vant ve should make it failure from hunger? Make vit guts a situation, I tell yuh! Make de pichers ring true from heart appeal. No afternoon dresses. Make it situations vot show a man makin’ hot love to a voman in negligee. An’ no pajama business. Give ’em a quick look at something nifty. Now give me a look,” he always concluded when ready for an exit, and winked a huge financial eye.
“I tell you what we better do, boys,” the scenario chief began, with censorship in his mind. “We better try and be more artful—you know—imply more.”
“Dot’s it!” Max screamed elatedly. “Apply more.”
The chief grimaced. “You don’t quite understand me, Mr. Steinbalm.”
With hand on the door knob, Max advised, “Sure I do! Dot’s good fellas. Make it hot from pepper,” and closed the door quickly in order to have the last word.
Another picture was released, brandishing its sensationalism before the moralists. And as a red flag incenses a bull, they rushed to the attack.
A letter from the Hays organization demanded some attention. Max was still adamant, however, and did plenty of storming before a vacillating staff.
“De Hays! De Hays!” he shouted. “Always you are talkin’ about de Hays office vanting us to be more so. Piff! I tink you have gone softing. I ask yuh how can I sell a picher vitout he-men and she-goils? Does de Hays organization pay mine losses. No. But de dictates from de office makes it look I should make a man a pansy, an’ de goils shouldn’t be a cling to de vine any more. Oye, am I seek. Some states make it a censorship for an oncoming mama to knit up little yarn shoes. Udder states von’t let ‘er glence at an oncoming calendar. Oye, am I seek! Vot is dis? Absitively I’m blotto!”
“But, Mr. Steinbalm—“
“Don’t intrepret me! I’m de von who is hot! Jus’ enswering all my questions vit a positive or a yes, quick! Very vel den.”
“But, Max,” the chief pleaded, “this letter only suggests that they’re against these hot Tarzan clutches between men and women.”
“Ha! Ve should fake it our pichers vit dummies? Enswering me dot again vit some quick no’s. Do ve vant synth—“
Failing with the word synthetic, Max used fake again, and strutted up and down the room to exemplify his financial wound. When he said “Piff!” the chief knew it was time for thim to say something.
“Then you think—“
“I tink it’s hokay by me to take the bull by de teeth. It’s such as dot should make de picher business no more a racket. Ooo, am I seek! Censors have no financial appreciation.” He moaned as if he had invented the moan and said, “I rest my case!” like a great lawyer. He sat for a brief moment, then rushed to the door for a dramatic exit, got balanced, and concluded: “Huh! No more Tarzan clutches, hey! Vel, ve ain’t in such a jem vit out picher full of boxhoffice. I say write me stories it should wrack vit life. Vot yuh tink, I should fade out on Cupid necking Jackie Cooper? Look, ve get hotter and hotter! Ve use clutches like dot snake in Vild Cargo.”
He slammed the door, then opened it again, and winked coyly to show respect for his staff.
But Max was forced to listen to outside demands. His hot situation brought hot reactions of a different sort. After many hot letters from hot mothers (not mamas) and hot fathers (not papas), he listened to hot commands from his superiors in the business. Somewhat subdued, he ordered a special scenario to conference in his office.
An anxious staff assembled itself, ready to listen to what promised to be nothing short of a Gettysburg address. With the spirit of Will Hays within him, Max Steinbalm rose to express his desires.
“Boys,” he began solemnly, “I have jus’ had a nice chat vit Mr. Vil Hays. He talked tuh me like a pel, a bosom pel. An’ believe me he’s a good feller. Jus’ like us. Boys, he’s right! Vot dis country needs is uplift, vit a capital UP. Ideas tuh tink about vot’s on de upward ten—” Failing with the word tendency, he carried on with road. “The upper road. Ven a picher gets tuh de end, it should be strong from uplift—downright reform. From now on dose are de clean ethics vot is de acme from us.”
The chief started a little applause. The rest of the staff thought it better to join in quickly.
But Max lifted his hand like a statesman, to neutralize the plaudits. The spirit of Will Hays pervaded him. After smacking his lips, he posed for conclusion concerning his new moral policy.
“Now in dis new story you are composin’,” he began sincerely, “I’ll stand for de goil in de picher shootin’ de man an’ stealin’ all his money, but she must still remain, at de end, a nice goil.”
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