Times Square Tintypes: Roxy

In this chapter from his 1932 book, Times Square Tintypes, Broadway columnist Sidney Skolsky profiles Samuel L. “Roxy” Rothafel, the impresario who was responsible for the legendary New York movie palace that bore his nickname.
Roxy also was one of the men behind Radio City Music Hall, a theatre he intended to be a live performance space but which quickly came to be used, for the next 47 years, as a grand and glorious movie palace. The Music Hall opened late in 1932, the year Skolsky’s book was published, which explains the fact that it isn’t mentioned in this profile.
 
 

“HELLO, EVERYBODY”

 
He wanted a monument, so he built the Roxy Theatre and called it, with his usual simplicity, “The Cathedral of the Motion Picture.”

It is a living tribute to a great man. It oozes his personality. It is so great that it has even absorbed the man. He lives in his monument. Has an apartment adjacent to his business office on the sixth floor. The man—oh, yes, Samuel Lionel Rothafel. Everybody calls him what he calls his theater, Roxy.
He averages eighteen hours a day in the theater. When asked to make a speech on, “What I Do With My Leisure Time,” he was obliged to change the subject.
His favorite food is hamburger steak chopped very fine with onions. His favorite delicacy is hot dogs.
He has clothes in four places. At the theater, at home and at two golf clubs. Recently it took two men four weeks to make a complete inventory of his clothing.
In the motion picture industry his position is unique. He is the leader of presentations, the originator of the atmospheric prologue. Also, institutional movie houses, introducing staff uniforms and military ushers.
Has a habit of putting a final touch to a discussion by saying, “Applesauce. Bunk. Baloney.”
The first movie house he ever owned seated two hundred fifty people. The chairs were removable. Every time there was a big funeral there wasn’t any show. They needed the chairs.
Calls everybody by their first name or not at all.
His mascot is a black cat called “Lindy.” The cat walked in from the street the day Lindbergh hopped off for Paris. In has been there ever since.
He speaks with a lisp. Always has a sob in his throat. It’s a great radio voice. “Hello, everybody!”
His favorite eating place is a lunch wagon.
Every Thursday he spends the entire night rehearsing next week’s show. During rehearsals he is a fiery dynamo. Exhorting. Scolding. Unreasonable. Demanding the impossible and getting it. He always refers to his actors and stage crew as “My Children.”
In his apartment at the Roxy he has a valet, a chef and a butler.
His ushers are put through drills by a “Devil Dog” every morning.
His favorite exercise is handball. Is very proud of the fact that he plays well enough to beat Benny Leonard.
The orchestra pit is so large that Arthur Hopkins once remarked to him: “Don’t let the Shuberts see it or they’ll want to build a theatre there.

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Past paper: A Warner Baxter bonus

We’ve come across any number of theatre flyers over the years (including the drive-in flyers from the late 1950s featured in this post), but we’ve never encountered one quite like this one.

At first glance, it appears to be simply a promotional headshot of once-popular leading man Warner Baxter with a printed autograph (which is surprisingly convincing, by the way—we were briefly fooled into thinking we’d scored an genuine autographed photo of Baxter for a mere five smackers), but turn the photo over, and voila—it’s a programming schedule for three different New Jersey theatres. Part of the name is missing from the top theatre, but a little research has us convinced it was the Branchville Theater in Branchville, New Jersey. All we’ve been able to ascertain about the Branchville is that it was listed in the Film Daily Yearbook in 1944 and 1951, and on one weekend in 1937, they screened The Awful Truth, with Irene Dunne and Cary Grant, Angel with Marlene Dietrich, Herbert Marshall, and Melvyn Douglas, and Conquest, starring Greta Garbo and Charles Boyer.

How much earlier than that the theatre was in operation or when it closed, we can’t say. But we’d pay good money to see those three pictures at a small-town bijou like the Branchville, of that you can be sure.

Also featured on this promotional photo is the Colonial Theatre in Beach Haven, New Jersey. (Did you know that no fewer than ten Jersey towns had a theatre called the Colonial at one time or another? It’s true. And an eleventh burg, Hopewell, had a movie theatre called the Colonial Playhouse.)

This Colonial opened in 1922 as the New Colonial on the corner of Bay Avenue and Center Street, replacing an old wooden structure some blocks away. One source says the old Colonial was retained and used in the winter, when the crowds thinned out (Beach Haven, as you might have guessed, is on the Jersey shore, so the population no doubt used to drop precipitously each year at summer’s end. Probably still does.)

Here’s a pair of then-and-now photos of the Colonial. Word has it, it’s now a private residence and no longer the hardware store it was in 2007, but we have no proof of that.


Interesting to note they were featuring the same three movies the Branchville was showing, but each played one day later at the Colonial. (We can’t help but wonder what the Colonial was showing on Friday, Nov. 12, 1937. The flyer doesn’t say.)

The last bijou on the flyer is the Park Theatre in Barnegat, New Jersey. Both the Barnegat and the Colonial (and, we’re guessing, the Branchville) were owned and operated by one Harry Colmer, who died in 1956. His family operated the theatres until 1964, when they sold them.

The Park, which opened in the early 1900s as the Barnegat Opera House, a venue for vaudeville and minstrel shows, began also showing movies between 1915 and 1920. It later became a full-time movie house under the new name. The Park Theatre, since demolished, was located on Shore Road in Barnegat, which is presently Route 9.

The weekend of Friday and Saturday, November 12th-13th, 1937, the Park was featuring Ali Baba Goes to Town, starring Eddie Cantor, Tony Martin, and Roland Young. That one we’d have to think twice about catching. We’d likely opt to drive the twenty miles over to Beach Haven to take in The Awful Truth or Angel at the Colonial (Branchville lies 142 miles away, a bit of a trek to catch a movie).

Times Square Tintypes: George Gershwin

In this chapter from Times Square Tintypes, Broadway columnist Sidney Skolsky profiles George Gershwin, who then cast one of the longest shadows over Broadway.
By 1932, when this book was published, Gershwin had written most of the orchestral works that remain so celebrated today, including Rhapsody in Blue (1924), Piano Concerto in F (1925), An American in Paris (1928), and The Second Rhapsody (1931), and had experienced great success on Broadway with such shows as “Oh, Kay!” (1926), “Strike Up the Band” (1927), “Funny Face” (1927), “Girl Crazy” (1930), and “Of Thee I Sing” (1931).
 
 

“STRIKE UP THE BAND”

 
A man of note. George Gershwin.
He loves to go shopping. Is always buying presents for friends.
Suffers from indigestion. Every night before retiring he takes agar-agar, a new medicine.
Was born in Brooklyn, September 16, 1898, and came to this country at the age of six weeks. Has two brothers, Ira and Arthur, and one sister, Frances. As a youngster he was the champion roller skater of his neighborhood.
Smokes a cigar out of the side of his mouth and wears a high hat gracefully. He didn’t start to smoke until he was twenty.
His father, Morris, because of his unconscious humor, is the life of his Gershwin parties. Morris has been designer of fancy uppers for women’s shoes, owned several cigar stores, owned a billiard parlor, owned a Turkish bath place and was a bookie. Morris also entertains by imitating a trumpet.
Took his first piano lesson when he was thirteen. At sixteen he was working for Remick’s. His boyhood idols were Jerome Kern and irving Berlin.
The thing he values most is an autographed photograph of King George of England. It bears this inscription: “From George to George.”
He wrote his first song when he was fourteen. It was a nameless tango. His second composition (now he had learned to title them) was “Since I Found You.” It was never published. His first published song, “When You Want Them You Can’t Get Them And When You’ve Got Them You Don’t Want Them,” he sold to Harry Von Tilzer for five dollars.
Twice a week he visits an osteopath.
Hates cards. His favorite game is backgammon. Occasionally he shoot craps.
He once worked as relief pianist at Fox’s City Theatre. Was fired because an author complained that he didn’t know how to play the piano.
An English publisher sends him copies of rare and first edition of such authors as Galsworthy, Shaw and Barrie in return for an occasional song.
His first piano teacher, whose memory he cherished, was Charles Hambitzer. His present teacher is Mme. Boulanger in Paris. The first time he went to Paris to study he came back with a trunkful of shirts and ties. On his last trip he returned with a $10,000 organ which he has yet to unpack.
Hard liquor doesn’t appeal to him. He likes a glass of real beer. After more than one cocktail his eyes begin to shine.
The first long piece he ever wrote was not “The Rhapsody in Blue.” But one called “135th Street.” It was performed by Paul Whiteman in the Scandals of 1921 for one performance only. It was taken out because it was too sad.
He is very particular about his clothes which are made to order. Even when he made only $25 a week he spent $22 for a pair of shoes.
Writes whenever the mood seizes him. He may have just returned home after a party and still attired in his evening clothes he will sit down at the piano. Or he may compose wearing pajamas, or a bathrobe—or even nude.
He is physically very strong. Especially his arms which are powerful. He is a swell wrestler.
His brother Ira writes the lyrics for his songs. Before, Irving Caesar and Buddy De Sylva had the honor.
“The Rhapsody in Blue” was played for the first time, February 12, 1924, at Aeolian Hall. It took him three months to write it. It took him eight months to write “An American in Paris.” His first real popular hit was “Swanee.” This was written for the revue that opened the Capitol Theatre.
Is bashful about playing the piano at parties. He has to be coaxed. Once he starts, however, you can stop him. He says, “You see the trouble is, when I don’t play I don’t have a good time.”
In the volume called Great Composers As Children he is the only living composer listed.
One evening the family discussing the new Einstein paper. George expressed his surprise at the compactness of the scientific vocabulary. He said: “Imagine working for twenty years and putting your results into three pages?” “Well,” said Papa Gershwin, “It was probably very small print.”

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Let us show you the Wonder City

Do you have holiday travel plans that are bringing you to New York City? If so, this 1930s pamphlet from a bus tour company, which comes courtesy of our pal Tim, will have you smiling and sobbing simultaneously (smiling at the charms of a cool bit of ephemera like this; crying at the prices cited compared to what you’ll be paying when you arrive).

Hi-res Hi-res

Speaking of traveling to NYC, we have an exciting new venture to share with you. As a duly licensed NYC tour guide, we’ve launched a walking tour operation called Avenues and Alleys. These privately booked tours are designed to broaden your horizons as a visitor to the Big Apples, showing you sites and sights you might not otherwise find on your own.



We’re especially excited about our Christmas Tour, which is now available for booking from Friday, Nov. 25 through Thursday, December 22. New York really is the Christmas Capitol of America (if not the world), and on this 90-minute stroll, we’ll show you the sights and share the stories that illustrate the major influence NYC has had on the way Christmas is celebrated here in the United States. You’ll see the classic NYC department stores where so many Christmas traditions were born (and whose windows continue to amaze and delight), including Macy’s, Lord & Taylor, and Saks Fifth Avenue; you’ll see Rockefeller Center with its iconic ice skating rink and breathtaking Christmas tree, not to mention Radio City Music Hall, home since 1933 to the Christmas Spectacular starring the Rockettes.

You’ll learn why it could be argued that ol’ Santa Claus was born in New York (and if not born, then raised to maturity), about the man who wrote A Visit from St. Nicholas (or did he?), and so much more. And along the way, you’ll enjoy the holiday atmosphere in the town that invented both hustle and bustle.

You can learn much more about us our website (which is also a NYC-centric blog), and we hope you’ll take a moment to “like” our page on Facebook and follow us on Twitter. And given that we can use all the help we can get in spreading the word about our fledgling operation, please mention us to any friends and family who are NYC-bound for the holidays and beyond.

We’d love the chance to show you—and them—the town!

Times Square Tintypes: David Belasco

In this chapter from Times Square Tintypes, Broadway columnist Sidney Skolsky profiles David Belasco, an eccentric producer who towered over Broadway in the early part of the twentieth century.
 
 

“THE GREAT WIZARD OF 1888”

 
David Belasco is America’s oldest producer. He was born July 25, 1853, in Howard Street, San Francisco. Eight hours after his mother had arrived from London.
His parents were of Portuguese-Jewish descent. Centuries ago the name was “Valasco.”
Claims he feels as spry today as he did at the age of twenty-one. If you doubt it, he’ll race up and down the corridor to prove it to you. His one great wish is to die in harness.
He is five foot three. His shoulders droop inward. His eyesight is good, but he rambles a bit when talking. In conversation each succeeding word grows fainter and the last half of his sentences is inddistinguishable. Yet the listener understands every word by watching his hands and eyes.
It is his custom to open all his plays on a Tuesday night.
When he is greatly pleased with someone, he quickly digs into his pocket and rewards the party with a nickel or a dime.
Has been at different times in his career a messenger boy, a chore boy in a cigar factory, a clerk in a bookstore, a free-lance reporter, a bareback rider in a circus, a declaimer and a necktie saleman. Somewhere among these various occupations he managed to write his first play. He was only twelve at the time and the opus was called Jim Black or The Regulator’s Revenge.
The now famous clerical collar can be traced back to his youth, when his idol was Father McGuire. It was hero worship that first led him to imitate the Father in the manner of dress. Later he probably realized that a saint in the theatrical profession would be a novelty.
His collars and ties are made especially for him. Generally wears blue shirts. His shoes are long, pointed, black and buttoned. His hat, a square derby, is also made to order.
He once played Uncle Tom in Uncle Tom’s Cabin.
Never smokes and seldom drinks. Three sips are enough to make him feel gay.
Actors will work for him cheaper than for any other producer, because they believe he will bring out their hidden talent. He so impressed his feminine office help that they work for him for twenty-five dollars a week in preference to working elsewhere for fifty dollars weekly. At the office they call him “The Governor.” He refers to himself as “D. B.” His mother’s pet name for him was “Wandering Feet.”
One of his most famous statements is: “Introduce me to a girl and I’m positively bashful. Bring me an actress and I’m her master.”
Blanche Bates laid the cornerstone for the present Belasco Theatre, December 15, 1906. It was first called the Stuyvesant Theatre. He renamed it because he wanted a monument.
He enters his office from the stage door. Ascends to it by means of a private elevator. The office is a studio room on the third floor of the Belasco Theatre. There is another entrance on the third floor—an unnoticed door protected by a burglar alarm. Entering this door, you walk through a room filled entirely with glassware. Then comes the Napoleonic Room. Then the Gothic Room. Then a library. Then an indoor garden with a spraying fountain. And then the office proper. His desk is merely a table given to him thirty-three years ago by his mother. It is held together by strings. He also has a sunken Roman bath in the building and spends a great deal of time in it every day.
He is a firm believer in the supernatural. The idea for The Return of Peter Grimm, so he states, was given to him in a dream by his mother after her death.
Lives in a hotel in the East Fifties. His home is similar to his office and contains many curios. In one of the clothes closets he has built a miniature cathedral. Many antique clocks decorate the living room. No two of them telling the same time.
He has produced more plays than any other person in the world. Not counting his amateur productions, the figure is three hundred seventy-two. Has never had a penny of outside money in any of his shows. The investment is his own, as are the profits and losses.
Is much interested in electrical effects. In one play, The Darling of the Gods, a lighting effect alone occupied the stage for seven minutes. One of his most important contributions to the theater is the hidden footlights.
His favorite color is baby blue. He hates shiny objects. He never has his shoes shined.

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