The B. C. Clark Jingle: A Christmas Tradition Continues, Year 10

It’s that time of year again, folks, when we share the B. C. Clark holiday jingle with you.

B. C. Clark Jingle: A holiday advertisementLongtime Cladrite Radio readers and listeners will recall that the sharing of the B. C. Clark jingle is something of a Christmas tradition here. 2018 marks the 10th year we’ve spread the holiday spirit in this fashion.

Anyone who grew (or is currently growing) up in the Oklahoma City area knows that it’s just not the Christmas season until you’ve heard the B. C. Clark jingle on television or the radio at least once.

Below are two versions of the jingle—the original, which is admittedly of lower audio quality, and a later version—the one currently heard on radio and TV in the Oklahoma City area—which arguably sounds a bit better, but drops one line late in the song (“The Christmas wish of B. C. Clark is to keep on pleasing you…”), because 30-second commercials had become the norm on local television.

B. C. Clark, for the non-Okies among you, is a jewelry retailer that’s been in operation in the Sooner State since 1892, and since 1956 (a bit outside Cladrite Radio’s typical time frame, but we’re stretching a point for the holidays), they’ve been running the aforementioned jingle advertising their annual sale, which takes place not after Christmas, like most stores (or so the jingle’s lyrics insist), but just before.

So for 63 years, denizens of central Oklahoma have been humming along to this catchy ditty, and it’s our pleasure to share this holiday highlight with folks from other parts of the country (and around the world).

And here’s a fun fact: the good folks at B. C. Clark paid just $300 for the jingle back in the day—that’s $2,830.80 in 2018 dollars, a pretty sweet bargain for a jingle that’s been a favorite of Oklahomans everywhere for more than six decades.

But be forewarned—listen more than two or three times, and you’ll be hooked, no matter how far away you live from the nearest B.C. Clark location. And soon, as with the millions of Okies who have come to associate this venerable jingle with the Christmas season, you’ll come to feel that it just isn’t the holidays until you’ve heard the jingle once or twice (or a dozen times).

The B. C. Clark Jingle: A Christmas Tradition Continues, Year Nine

It’s that time of year again, folks, when we share the B. C. Clark holiday jingle with you.

B. C. Clark Jingle: A holiday advertisementLongtime Cladrite Radio readers and listeners will recall that the sharing of the B. C. Clark jingle is something of a Christmas tradition here. 2017 marks the ninth year we’ve spread the holiday spirit in this fashion.

Anyone who grew (or is currently growing) up in the Oklahoma City area knows that it’s just not the Christmas season until you’ve heard the B. C. Clark jingle on television or the radio at least once.

Below are two versions of the jingle—the original, which is admittedly of lower audio quality, and a later version—the one currently heard on radio and TV in the Oklahoma City area—which arguably sounds a bit better, but drops one line late in the song (“The Christmas wish of B. C. Clark is to keep on pleasing you…”), because 30-second commercials had become the norm on local television.

B. C. Clark, for the non-Okies among you, is a jewelry retailer that’s been in operation in the Sooner State since 1892, and since 1956 (a bit outside Cladrite Radio’s typical time frame, but we’re stretching a point for the holidays), they’ve been running the aforementioned jingle advertising their annual sale, which takes place not after Christmas, like most stores (or so the jingle’s lyrics insist), but just before. And here’s a fun fact: the good folks at B. C. Clark paid just $300 for the jingle back in the day—that’s $2,681.12 in 2017 dollars, a pretty sweet bargain for a jingle that’s been a favorite of Oklahomans everywhere for more than six decades.

So for 62 years, denizens of central Oklahoma have been humming along to this catchy ditty, and it’s our pleasure to share this holiday highlight with folks from other parts of the country (and around the world).

But be forewarned—listen more than two or three times, and you’ll be hooked, no matter how far away you live from the nearest B.C. Clark location. And soon, as with the millions of Okies who have come to associate this venerable jingle with the Christmas season, you’ll come to feel that it just isn’t the holidays until you’ve heard the jingle once or twice (or a dozen times).

The B. C. Clark Jingle: A Christmas Tradition Continues

It’s that time of year again, folks, when we share the B. C. Clark holiday jingle with you.

Longtime Cladrite Radio readers and listeners will recall that the sharing of the B. C. Clark jingle is something of a Christmas tradition here. 2016 marks the eighth year we’ve spread the holiday spirit in this fashion.

B. C. Clark Jingle: A holiday advertisement Anyone who grew (or is currently growing) up in the Oklahoma City area knows that it’s just not the Christmas season until you’ve heard the B. C. Clark jingle on television or the radio at least once.

Below are two versions of the jingle—the original, which is admittedly of lower audio quality, and a later version—the one currently heard on radio and TV in the Oklahoma City area—which arguably sounds a bit better, but drops one line late in the song (“The Christmas wish of B. C. Clark is to keep on pleasing you…”), because 30-second commercials had become the norm on local television.

B. C. Clark, for the non-Okies among you, is a jewelry retailer that’s been in operation in the Sooner State since 1892, and since 1956 (a bit outside Cladrite Radio’s typical time frame, but we’re stretching a point for the holidays), they’ve been running the aforementioned jingle advertising their annual sale, which takes place not after Christmas, like most stores (or so the jingle’s lyrics insist), but just before.

So for 61 years, denizens of central Oklahoma have been humming along to this catchy ditty, and it’s our pleasure to share this holiday highlight with folks from other parts of the country (and around the world).

But be forewarned—listen more than two or three times, and you’ll be hooked, no matter how far away you live from the nearest B.C. Clark location. And soon, as with the millions of Okies who have come to associate this venerable jingle with the Christmas season, you’ll come to feel that it just isn’t the holidays until you’ve heard the jingle once or twice (or a dozen times).

The B. C. Clark Jingle: A Christmas Tradition

It’s that time of year again, folks, when we share the B. C. Clark jingle with you.

Longtime Cladrite Radio readers will recall that the sharing of the B. C. Clark jingle is something of a Christmas tradition here. 2015 marks the seventh year we’ve spread the holiday spirit in this fashion.

B. C. Clark Jingle: A holiday advertisement Anyone who grew (or is currently growing) up in the Oklahoma City area knows that it’s just not the Christmas season until you’ve heard the B. C. Clark jingle on television or the radio at least once.

Below are two versions of the jingle—the original, which is admittedly of lower audio quality, and a later version—the one currently heard on radio and TV in the Oklahoma City area—which arguably sounds a bit better, but drops one line late in the song (“The Christmas wish of B. C. Clark is to keep on pleasing you…”), because 30-second commercials had become the norm on local television.

B. C. Clark, for the non-Okies among you, is a jewelry retailer that’s been in operation in the Sooner State since 1892, and since 1956 (a bit outside Cladrite Radio’s typical purview, but we’re stretching a point for the holidays), they’ve been running the aforementioned jingle advertising their annual sale, which takes place not after Christmas, like most stores (or so the jingle’s lyrics insist), but just before.

So for 60 years, denizens of central Oklahoma have been humming along to this catchy ditty, and it’s our pleasure to share this holiday highlight with folks from other parts of the country (and around the world).

But be forewarned—listen more than two or three times, and you’ll be hooked, no matter how far away you live from the nearest B.C. Clark location. And soon, as with the millions of Okies who have come to associate this venerable jingle with the Christmas season, you’ll come to feel that it just isn’t the holidays until you’ve heard the jingle once or twice (or a dozen times).

A new Cladrite holiday tradition

We posted the following a year ago, but we figure it’s worth making a perennial of it.

We wish we could embed the jingle discussed below, rather than linking to it, but take our word for it—it’s a link worth fallowing (take a tip from us and click on the “Original Jingle” first. It includes a line that was excised from later versions of the song).

* * * * *

image--BC Clark logo Anyone who grew (or is currently growing) up in the Oklahoma City area knows that it’s just not the Christmas season until you’ve heard the B.C. Clark Christmas jingle on television or the radio at least once.

B.C. Clark, for the non-Okies among you, is a jewelry store that’s been in operation in the Sooner State since 1892, and since 1956 (just one year outside Cladrite Radio’s purview, but we’re stretching a point for the holidays), they’ve been running the aforementioned jingle advertising their annual sale, which takes place not after Christmas, like most stores (or so the lyrics to the jingle insist), but just before.

So for 54 years, denizens of central Oklahoma have been humming along to this catchy ditty, and it’s now our pleasure to share this holiday highlight with folks from other parts of the country (and around the world).

Ms. Cladrite, who grew up in New Jersey, has the darned thing memorized after just two or three Christmas seasons’ exposure to this seasonal delight and can sing along whenever it’s played.

It’s just that catchy a tune.

If we’ve managed to pique your interest, just follow this link. You can hear the original version from the ’50s, compare that to a more recent recording of the song, and even watch an animated television commercial that features the jingle.

But be forewarned — watch or listen more than two or three times, and you’ll be hooked, no matter how far away you live from the nearest B.C. Clark location. And soon, as with the millions of Okies who have come to associate the Christmas season with this venerable jingle, you’ll come to feel that it just isn’t the holidays each year until you’ve heard the jingle once or twice (or a dozen times).