The Future of Cladrite Radio

We’ve received an update from Live365, and it’s official: Cladrite Radio’s stream (and everyone else’s who uses that service) comes to an end on or about January 31.

That’s the bad news; the good news is, we will have another stream in place by then. We’ll have specifics for you before the 31st, but we wanted to assure you now that Cladrite Radio will continue.

One caveat, though: The new service we’ll be using has usage minimums, so we’ll have to reach a certain level of listener hours to remain active with this service. The number is doable—it’s fewer hours than we typically reached with our Live365 stream—but Live365 likely had more of a listener base than the new service does. So we’ll need our loyal listeners to tune in often and for as long as possible. And we’ll also need you to help us attract new listeners, to tell your like-minded friends about us.

A family happily tunes into Cladrite Radio

But that’s all for another day: For now, we want to ask a couple of questions as we prepare for our debut in our new radio home:

1. The new service includes a few minutes of ads each hour (2 or 4, we’re not sure which), and unlike Live365, it has no paid VIP membership that allows listeners to avoid hearing these ads. Given that, do you enjoy the vintage ads that we include with our programming enough that you’d like to see us continue them? We figure we’d run them at a rate of one an hour, much as we’ve done in the past, but if you’d just as soon see them go, let us know here.

2. Do you enjoy the seasonal music we add to the mix? Not just the Christmas songs, but the songs about spring, summer, fall and winter that we add to the mix for three months each? The two days of Halloween songs? The two days of New Year’s Eve songs (mostly Auld Lang Syne, let’s face it) and one day of Irish songs that we sprinkle into our playlists? Do you even notice them? We enjoy including them in the mix, but if you’re lukewarm to neutral about them (or perhaps don’t like them at all), we don’t have to continue the practice.

What do you say?

Happy New Year from Your Pals at Cladrite Radio!

Cab Calloway and his orchestra at NYC’s Cotton Club on New Year’s Eve, 1937? That would make for a memorable New Year’s Eve, indeed! Where do we buy our time-machine tickets?

Happy New Year to Cladrite readers and listeners everywhere! If Cladrite Radio goes off the air tomorrow, as we fear it will (it’s out of our hands—see this post for more info), please keep your eyes on this space, where we’ll post any new developments.

Happy New Year -- Cab Calloway and his orchestra at the Cotton Club on New Year's Eve, 1937

Ad-Free Listening, at a Savings of 25%!

A banner advertising a bargain price on VIP memberships

Do you ever wish you could listen to the toe-tapping tunes of Cladrite Radio without the commercials? We don’t mean the vintage ads that we share with you every hour or so, but the other ones—the commercials our streaming provider, Live365, adds to the mix.

By becoming a VIP member at Live365, you get to avoid hearing those ads, leaving more time to enjoy the great music of the 1920s, ’30s and ’40s. And right now, Live365 is offering a special deal that we think is worth telling you about.

Sign up now for a year of VIP membership, and you’ll receive an extra four months for free, a 25% savings! Usually, a year’s membership comes to right around $5 a month, but with this special offer, you’ll pay just $3.75 per. And best of all (from our point of view, anyway), you’ll be showing your support for Cladrite Radio. That’s right, we’ll receive a percentage of your VIP membership fee, which helps us to keep the music streaming.

To participate, all you have to do is sign up for the 12-month VIP membership by July 4th! That’s just around the corner, so don’t delay!

Support Cladrite Radio (Before It’s Too Late)

Please consider supporting our fundraising drive to keep Cladrite Radio alive and streaming; the renewal of our annual contract with Live365, our streaming provider, comes due soon. If we’ve not reached our goal of $500 by then, the best-case scenario is that the number of recordings, the range of performance styles and genres of music, of orchestras and singers will become much narrower than what you’ve grown accustomed to.

Worst-case scenario? The music will stop altogether.

A family in the 1930s listens intentlyl to a large radio.

We realize that sounds a bit dramatic, but we’re giving it to you straight. The budget is quite tight this year, and unless you, our listeners, come through for us, a belt-tightening (or worse) will be unavoidable, and there will be less of the music we all love to be enjoyed.

The good news is, you can still play a role in keeping alive the stream of toe-tapping tunes you’ve come to expect from us.

There are not many outlets today for enjoying the music of the 1920s, ’30s and ’40s, and whether you listen to Cladrite Radio once a month, once a week or every day, ask yourself how much you’d miss it if our stream of toe-tapping tunes suddenly wasn’t there for you to tap into.

And if you come to the conclusion that life would be just a smidge less fun if we were to have our plug pulled, then do your part by chipping in what you can to help us keep the proverbial wolf from the door.

Every donation of $10 or more will receive a Cladrite Radio magnet, perfect for your refrigerator, your cubicle, any metal surface of your choice!

But don’t wait. Act today. Or else there may not be a Cladrite Radio tomorrow.