We’re continue our long march through the final few remaining categories of commercial slogans collected in Williams Sunners’ 1949 tome, American Slogans. Sunners entitled this week’s collection “Printed Pearls,” and he described them as follows: Pithy phrases picked from printed advertisements because they possess particular qualities such as alliteration, rhyme, contrast, comparison, repetition, lilt, or just plain good sales points.
This group’s an exceptionally long one, so we’ve viewed it in three installments. This week, Q-Z.
Quality beyond the call of duty (Nunn-Bush Shoes).
Quality in tires is the key to safety (U. S. Rubber).
Quality tells, economy sells (Red & White Food Stores).
Quality you can taste (Adhor Dairy).
Racy, embracy story of a gal who lived and yearned, The (movie)
Ralston’s puts the B-1 in breakfast (cereal).
Red and blue make white (Gilbert Paper).
Red by chance and READ by choice (Redbook Magazine).
Refresh! Rejoice! Remember! Pabst gets the call (Beer).
Refrigerator you hear about, but never HEAR (Electrolux).
Regal guy deserves a Regal tie, A (Regal Ties).
Regal scent to center attention on lovely you (Anita of Paris Perfume).
Repair ’em and wear ’em (O’Sullivan’s Heel and Soles).
Resilient as a reed (Wyler Incaflex shockproof watch).
Rest cure for tired faces, A (Yardley’s Cream).
Revive tired colors (Sanitone Cleaners).
Rhythmic as rain on the roof (Eleanor Powell), Dancer.
Rich perfection that only nature rivals, A (PM Whiskey).
Ride and know (Plymouth).
Ripe ‘n’ ready for smokin’ steady (Dr Grabow “pre-smoked” pipes).
Road proven by millions of motorists (Kendall Oil).
Safety for your daintiest garment (Missouri Dye Establishment).
San Francisco discovers a Golden GAIT (Chrysler).
Santa Fe all the way (railroad).
Satin-finish lipstick, petal-finish face powder, The (Tangee).
SAVE, from the bottom up (Cat’s Paw Rubber Heels).
Save to build, build to save.
Save to educate your child, educate your child to save (Savings Bank).
Save wandering and wondering. Give Walnut this Christmas (Walnut Tobacco).
Save yourself two rubs out of three (P & G Soap).
Scents-ible Christmas, A (perfume ad).
Scotch price that helps every budget, A.
Season’s eatings brings season’s greetings, The (Dole Pineapple).
SEE story of the year, The (Body by Fuller).
See twice as much for half as much (Southern Pacific).
See us at your earliest inconvenience (pawnbroker).
Seen in the smartest places where the smartest car belongs (Oldsmobile).
Send-off breakfast of flavor-packed whole wheat, The (Shredded Ralston).
Serve this feast for four in a thrifty jiffy (Armour’s Treet).
Serve up meat as a succulent stew, a robust roast or a glorious grill.
Service beneath the surface (Todd Shipyards).
Service to transportation is a service to the nation.
Service with a smile (Ford Trucks).
Set it—and forget it (Silex Coffeemaker).
Shapely as an hour-glass, slim as a cigarette (Taylor’s).
Shave the surface and you save all (Schick Shaver).
Shave of your life for the rest of your life, The (Eversharp Schick Razor).
She gave me BRIDE ideas (Kleenex).
She was beautiful in her sleep because her skin was wide awake (Woodbury’s).
Sheer make-up for sheer beauty (Houbigant).
Sheer veil of scented mist, A (Cheramy Perfume).
SHEET music to sing about (Pepperell Sheets).
Shine is the sign of a healthy, A (Shinola).
Shiny nose is a thorn in the heart of a charm, A (Primrose Powder).
Ships of the AIR can’t stop for REPAIR (Wolf’s Head Oil).
Shop early, and easily (Bell Telephone).
SHORT on work, LONG on flavor (Del Monte Fruits)
Short course in driving longer, A (Dow Chemical Co.).
Shorter days mean longer odds—against you (National Safety Council).
Shortest distance between two hearts, The (Indiscreet Perfume).
Shortest word for longest mileage, The (General Tire).
Silent as a Christmas candle (Electrolux).
Silex makes “Merry Christmas” last all year.
Silhouette smooth (Sitroux Hair Nets).
60,000 owners drove it to success (Mercury).
640 trips to the moon (Oldsmobile).
Sizzling is silly (Duo-Therm Cooling).
Sky-high style, down to earth comfort (Winthrop Shoes).
Sleep going to keep going (Pullman).
Sleep like a log, wake like a lark (Telechron Electric Blocks).
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