Pitch perfect: Vintage Political Slogans, pt. 2

Willkie campaign posterOur long march through the Williams Sunners’ 1949 tome, American Slogans, ends with this installment, which comprises vintage political slogans beginning with the letters S through Y from the chapter entitled “Political, Historical, Patriotic, Military.”

This chapter’s an odd one, as so many of the entries are personal statements and not slogans at all, and many, unlike those found in the book’s other chapters, date much farther back than the first half of the 20th century.

Still, the completist in us wouldn’t let us consider not sharing this chapter with you.

The Cladrite Reading Room continues next Monday, so check this space. We think you’ll like what we have in store for you.

Labor is king (Republican Presidential campaign), 1880.
Labor omnia vincit (State of Oklahoma).
Labor conquers all things (State of Oklahoma).
Lafayette, we are here (General John J. Pershing), June 13, 1917, France.
Land divided, the world united, The (Governor’s seal, Panama Canal Zone).
Let arms yield to the gown (State of Wyoming).
Let it be short, sharp, and decisive (Northern slogan), 1861.
Let liberty be national, and slavery sectional (Republican Pres. camp. 1860).
Let no guilty man escape (U. S. Grant), 1875.
L’etoile du nord (State of Minnesota).
Let the people rule (Andrew Jackson), 1832.
Let the welfare of the people be the supreme law (State of Missouri).
Let there be light (Carnegie libraries).
Let there be light and there was light (Order of Free and Accepted Masons).
Let us alone (big business), 1905.
Let us have peace (Republican Presidential campaign), 1868, for Grant.
Let us keep this honest man (1920).
Libertas et fidelitate (on reverse of State seal of Virginia).
Liberty and independence (State of Delaware).
Liberty and independence or death (American Revolution slogan).
Liberty and prosperity (State of New Jersey).
Liberty and Union (Abraham Lincoln), 1861-1865.
Liberty and union, now and forever, one and inseparable (Daniel Webster).
Liberty dearer than union (John C. Calhoun).
Liberty or death (Virginia Revolutionary regiments).
Liberty, prosperity and no stamps (anti-Stamp Act slogan), 1765.
Life of the land is preserved by righteousness (Hawaii).
Long live the President (George Washington’s adherents, 1791).
Look up, not down; look forward, not back; look out, not in and lend a hand (Edward Everett Hale).
Love thine enemy (Democratic National Convention), 1940.

FDR campaign posterMake American the arsenal and the larder of Democracy (F. D. Roosevelt, 1941).
Make the world safe for Democracy (Woodrow Wilson), 1917.
Manly deeds, womanly words (State of Maryland).
Mayest thou endure forever (State Idaho).
McKinley and the full dinner pail (Republican Presidential campaign), 1900.
Meliorem lapsa locavit (State of South Carolina).
Millions for defense but not one cent for tribute (C. C. Pinckney).
Montani semper liberi (State of West Virginia).
Mountaineers are always free men (State of West Virginia).
My country, right or wrong (Stephen Decatur).

National Guard is for the Union, The (New York National Guard).
New Hampshire has no slogan or motto.
New order of ages, A (translation of slogan, obverse side of U. S. Great Seal).
Nil sine numine (State of Colorado).
No compromise, no more slavery (Republican Presidential campaign), 1846.
No fourth term, either (Republican presidential campaign), 1940.
No free trade (Republican Presidential campaign), 1880.
No more ’76 (Democratic Presidential campaign), 1876.
No quarter for Tories (Francis Marion).
No taxation without representation (American Colonies), 1765.
No terms except unconditional and immediate surrender can be accepted (U. S. Grant).
No third term (Republican Presidential campaign), 1940.
No union with slaveholders (W. L. Garrison).
Not worth a Continental (Money from American Revolutionary period).
Nothing without the Divinity (State of Colorado).
Novus ordo seclorum (Great Seal of the United States).
Now or never (pro-Annexationists), 1846.
N U T S! (General McAuliffe), World War II.
Read More »

Pitch perfect: printed pearls, pt. 3

We’re continue our long march through the final few remaining categories of commercial slogans collected in Williams Sunners’ 1949 tome, American Slogans. Sunners entitled this week’s collection “Printed Pearls,” and he described them as follows: Pithy phrases picked from printed advertisements because they possess particular qualities such as alliteration, rhyme, contrast, comparison, repetition, lilt, or just plain good sales points.

This group’s an exceptionally long one, so we’ve viewed it in three installments. This week, Q-Z.

Quality beyond the call of duty (Nunn-Bush Shoes).
Quality in tires is the key to safety (U. S. Rubber).
Quality tells, economy sells (Red & White Food Stores).
Quality you can taste (Adhor Dairy).

Racy, embracy story of a gal who lived and yearned, The (movie)
Ralston’s puts the B-1 in breakfast (cereal).
Red and blue make white (Gilbert Paper).
Red by chance and READ by choice (Redbook Magazine).
Refresh! Rejoice! Remember! Pabst gets the call (Beer).
Refrigerator you hear about, but never HEAR (Electrolux).
Regal guy deserves a Regal tie, A (Regal Ties).
Regal scent to center attention on lovely you (Anita of Paris Perfume).
Repair ’em and wear ’em (O’Sullivan’s Heel and Soles).
Resilient as a reed (Wyler Incaflex shockproof watch).
Rest cure for tired faces, A (Yardley’s Cream).
Revive tired colors (Sanitone Cleaners).
Rhythmic as rain on the roof (Eleanor Powell), Dancer.
Rich perfection that only nature rivals, A (PM Whiskey).
Ride and know (Plymouth).
Ripe ‘n’ ready for smokin’ steady (Dr Grabow “pre-smoked” pipes).
Road proven by millions of motorists (Kendall Oil).

Safety for your daintiest garment (Missouri Dye Establishment).
San Francisco discovers a Golden GAIT (Chrysler).
Santa Fe all the way (railroad).
Satin-finish lipstick, petal-finish face powder, The (Tangee).
SAVE, from the bottom up (Cat’s Paw Rubber Heels).
Save to build, build to save.
Save to educate your child, educate your child to save (Savings Bank).
Save wandering and wondering. Give Walnut this Christmas (Walnut Tobacco).
Save yourself two rubs out of three (P & G Soap).
Scents-ible Christmas, A (perfume ad).
Scotch price that helps every budget, A.
Season’s eatings brings season’s greetings, The (Dole Pineapple).
Second-helping flavor.
SEE story of the year, The (Body by Fuller).
See twice as much for half as much (Southern Pacific).
See us at your earliest inconvenience (pawnbroker).
Seen in the smartest places where the smartest car belongs (Oldsmobile).
Send-off breakfast of flavor-packed whole wheat, The (Shredded Ralston).
Serve this feast for four in a thrifty jiffy (Armour’s Treet).
Serve up meat as a succulent stew, a robust roast or a glorious grill.
Service beneath the surface (Todd Shipyards).
Service to transportation is a service to the nation.
Service with a smile (Ford Trucks).
Set it—and forget it (Silex Coffeemaker).
Shapely as an hour-glass, slim as a cigarette (Taylor’s).
Shave the surface and you save all (Schick Shaver).
Shave of your life for the rest of your life, The (Eversharp Schick Razor).
She gave me BRIDE ideas (Kleenex).
She was beautiful in her sleep because her skin was wide awake (Woodbury’s).
Sheer make-up for sheer beauty (Houbigant).
Sheer veil of scented mist, A (Cheramy Perfume).
SHEET music to sing about (Pepperell Sheets).
Shine is the sign of a healthy, A (Shinola).
Shiny nose is a thorn in the heart of a charm, A (Primrose Powder).
Ships of the AIR can’t stop for REPAIR (Wolf’s Head Oil).
Shop early, and easily (Bell Telephone).
SHORT on work, LONG on flavor (Del Monte Fruits)
Short course in driving longer, A (Dow Chemical Co.).
Shorter days mean longer odds—against you (National Safety Council).
Shortest distance between two hearts, The (Indiscreet Perfume).
Shortest word for longest mileage, The (General Tire).
Silent as a Christmas candle (Electrolux).
Silex makes “Merry Christmas” last all year.
Silhouette smooth (Sitroux Hair Nets).
60,000 owners drove it to success (Mercury).
640 trips to the moon (Oldsmobile).
Sizzling is silly (Duo-Therm Cooling).
Sky-high style, down to earth comfort (Winthrop Shoes).
Sleep going to keep going (Pullman).
Sleep like a log, wake like a lark (Telechron Electric Blocks).
Read More »

Pitch perfect: unclassified

As we said last week, our long march through the various categories of commercial slogans collected in Williams Sunners’ 1949 tome, American Slogans, is nearly at an end. We have remaining only a few broader (though no less compelling) categories. This week’s collection is categorized by Mr. Sunners as “Unclassified.” What’s the difference between that and last week’s category, Miscellaneous? Frankly, we have no earthly idea.

Absolute perfection of the watchmaker’s art, The (eye loupe), Harry Elkins.
Acclaimed by millions from coast to coast (Dreft), Soap flakes.
ACTION is one-half of satisfaction (Mrs. William Sunners, 1926).
Actions keeps on longer after the brushing stops (Squibb’s dentrifice).
After all, “The Taste tells” (Delrich Margarine), Cudahy.
Alkaline dental cream, The (Squibb).
All along the line, Duz does everything.
Always buy Chesterfield (cigarettes).
Always one step ahead (men’s wear), Chas. Weiner & Sons, Chicago.
Always one step ahead of the weather (Rusco windows), F. C. Russell Co.
American artistry in glass (Turchin), 41 East 42nd St., New York 17.
America’s best-loved greeting cards (Norcross), New York.
America’s handsomest desks (Nottingham), C. R. Slight Co., Grand Rapids.
America’s largest-selling imported beer (Tecate Importer), California.
America’s most famous line of baking mixes (Duff’s).
America’s most popular nurser (Evenflo).
An address of distinction (D. D. Bohannon Organization), San Francisco.
An agency built on service (McCann-Erickson).
An auld acquaintance ne’er forgot (Gavin’s Scotch).
Art in industry (stencils), Fabritecture Studio, Chicago.
At home in every room (Glamorug).
Automatic gas range, The (Caloric).

Bagless vacuum cleaner, The (Filter Queen).
Ball o’ candy with a heart o’ gum, The (Fleer’s), Philadelphia.
Band-It Clamps go round the world (Band-It Co.), Denver.
Bargain king, The (Trader Horn), Better Cars, Inc, New York.
Be a safety first girl with Mum.
Be paintriotic (paint firm slogan).
Be SURE you save at a savings bank (Savings Bank Association), New York.
Be wise, buy wise, economize with Colorcraft Press (Minneapolis).
Beauty by the brushful (Brooklyn Varnish Co.).
Best by zest test (Ten Bruin’s mustard).
Best for less, The (Rudley’s Food Stores), New York.
Best in the house is Schenley, The.
Best seat in the house, The (Church Seats), Holyoke, Mass.
Better coffee every time with S & W (S & W Fine Foods), San Francisco.
Better light, better sight.
Better shoes for less money (Samson), A. I. Caplan, St. Johnsbury, Vt.
Blond beer with the body, The (Tecate Importers).
Body by Fisher better by far.
Bonded pigments (Palm Bros. Decalmania Co.), Cincinnati.
Brand name of better gloves (Aris Gloves).
Brand that always puts flavor first, The (Del Monte fruit cocktail).
Brew for you, The (American Brewing Co.), , Rochester.
Bronze strong as as nickel steel, A (Hy-Ten-Sl), Manganese Bronze Co., Phila.

Calling all mothers (Fraternal Order of Eagles), Kansas City, Mo.
Candies of distinction (Brown & Haley), Tacoma, Wash.
Candy of distinction (Brown & Haley).
Carefully conceived contests can create consumers (Amer. Newspaper Syndicate).
Carefully conceived contests, constantly conducted, can create consumers.
Carefully conceived contests create consumers (American Newspaper Syndicate).
Channel 7 for what’s worth watching (WJZ-TV), New York.
Checks first with the finest (General Oil Burner Corp.), Baltimore.
Checks odors instantly (Quell household deodorant), Hoy Chemical Co., St. Louis.
Cheese; zest at its best (American Dairy Association).
Chevrolet, and only Chevrolet, is first.
Chewing gum bon bon, The (Vi-Lets), F. H. Fleer Corp., Philadelphia.
Choice of good judges (3 Feathers).
Choice of good painters (Merkin).
City convenience . . . RFD (Rapid Thermoglass Co.), Cedar Rapids, Iowa.
Club with a heart to spade in the diamonds, The (N. Y. Contest Club).
Coat that leads a double life, The (Two-Timer), C. B. Shane Corp., Chicago.
Coffee with the flavor advantage, The (Folger’s).
Company that likes to say YES, The (Personal Finance Co.).
Completely automatic home laundry, The (Launderall).
Contests can create consumers (American Newspaper Syndicate).
Controlled comfort (Spring-Air Mattress), Holland, Mich.
Controls the arch (leather fabric), Julian & Kokenge Co., Cincinnati.
Convertible sofa with accordian action, The (Sofa-niter), Charlton Co.
Cool antiseptic lotion, The (Cool Ocean Co.), New Orleans.
Count on Centennial (Centennial Flouring Mills Co.), Seattle.
Cream of the coffees, The (Albert Ehlers, Inc.), Brooklyn, N. Y.
Custom-built quality at production line prices (Fruehauf truck bodies).
Read More »

Pitch perfect: toiletries

As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans that were used to market women’s—and some men’s, too—cosmetics, deodorants and grooming products.

Adds life to years rather than years to life (face cream), B. S. Boss.
Always admired, the skin that’s Satinized (Chamberlain).
Always at your fingertips (nail polish), Lorr Laboratories.
Always faithful (Recoton).
American symbol of feminine charm, The (perfume), House of Tre-Jur.
And McKesson makes it (cleansing cream), Albolene.
Antiseptic baby oil (Mennen’s).
Antiseptic deodorant powder, The (Amolin Co.), New York.
As different from all other perfumes as you are from all other women (Emir).
As easy to use as to say (Mum), George B. Evans.
As masculine as their trade mark (Royal Flush Toiletries), B. Ansehl Co.

Beautiful hair doesn’t just happen (conditioning cream).
Beautiful skin is adored, A (Nu-Art Laboratories), South Orange, N.J.
Be beautiful with Tangee (G. W. Luft Co.), New York.
Beauty aid for every need, A (Marinello Co.), Chicago.
Beauty in every box (face powder), Celebrated Products Sales, New York.
Beauty insurance (Cocoanut oil shampoo), R. L. Watkins Co., Cleveland.
Beauty is only skin deep; Luminiere controls the skin (En-Ve, Inc.), Detroit.
Beauty’s master touch (Oriental Cream), F. L. Hopkins & Son.
Bedazzling new cosmetics for all your shining hours (Debutante).
Beforehand lotion, The (Trushay).
Be kind to your skin (Beaver-Remmers-Graham Co.), Cincinnati.
Be lovelier to love (deodorant).
Best for baby, best for you (Johnson’s baby powder).
Buy your beauty needs from beauticians (Contoure Laboratories), New York.

Cleanses the pores and softens the skin (Polar Ice Laboratories).
Color cocktails for your hair with Loxol extra (Sales Affiliates), New York.
Colors hair inside, as nature does (Inecto, Inc.), New York.
Considered essential by considerate men (Sportsmen grooming essentials).
Correct, right to the fingertips (cosmetics), Glass packaging.
Cosmetics of the stars, Hollywood (Sales Buildings, Inc.), Los Angeles.
Cream shampoo for true hair loveliness, The (Lustre-Cream).
Creates essentials of beauty (creams), Schiaparelli.
Creme cold wave, The (Toni home permanent).
Cutex nails are loveliest.
Cuticle vanishes, The (cuticle set), Softol.

Read More »