Tag: Norma Shearer

Hollywood Undressed, Chapter Eleven

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The eleventh chapter from Hollywood Undressed, a 1931 memoir attributed to the assistant of masseuse and health guru Sylvia Ulback, a.k.a. Sylvia of Hollywood (but actually ghost-written for Sylvia by newspaper reporter and screenwriter James Whittaker), tells of a close call experienced in treating actress Norma Shearer.

FAT CHANCE

Norma ShearerGLORIA runs quite an establishment—butlers, footmen, and the rest. Down on the Pathé lot she rolled up her sleeves and did her day labor like an old trouper. But at home she was La Marquise de la Falaise et de la Coudraye, and had the big soft rugs, uniformed servants, and all the dog to prove it.
The house staff gave Sylvia the works, which is to say that she passed through about ten pairs of hands, to land finally in an upstairs den. There time passed in great chunks without any sign of Gloria Swanson. The boss was dead tired and had to pinch herself to keep awake. Whereupon a footman ambled in with a clinking tray, and she tried just one for luck and was sunk.
She had no idea what time it was when, presently, someone shook her out of a sound sleep and said: “Here I am—all ready for you.”
It was Gloria in her nightie. A clear case of overwrought nerves, with the inevitable results of facial lines and general puffiness. The treatment for that is delicate. If you start in pounding and pummeling at the start, the subject’s nerves get worse and worse, and the result you’re likely to get is the kind of weight reduction that is ruin—a stringy, jumpy body and a cavernous, drawn look about the face.
In the first few minutes Gloria admitted that the new sound-movie racket had her half-crazy. It took the boss two hours of gentle, soothing rubbing to get the overexcited star to sleep. Meanwhile she was that the job would take time; that, for a start, she’d have to reconcile herself to getting maybe a little fatter than she was; that the real work on her hips, chin and arms would have to wait. Gloria saw the point and said:
“Then I’ll have to have you all the time. You’ve got to give up your other people and work for me alone.”
Right away the boss remembered how that hook-up had worked out with Mae Murray—and even with Mary Duncan. It meant having to build up her clientele all over again when the contract died.
 
The offer from Gloria was flattering enough. But the boss had got past the point where the name of a movie star, whispered, was enough to jerk her out of a sound sleep. She was able to keep her head when Swanson made her offer, because, for one thing, the savings account was doing nicely, and, for another, she had just taken on Norma Shearer, whom she had been angling to get for months.
Hedda Hopper steered Norma Shearer into Sylvia’s hands. At that, the boss nearly lost the M.-G.-M. star after the first treatment, which was given in Shearer’s home. Norma had been playing a lot of tennis, and had got stringy and muscular and jumpy, the way women always do when they go crazy about any sport. The first thing to do was to calm her down and get her to sleeping regularly as a preliminary to softening her. So the boss rubbed her for nearly two hours and left her sleeping like a child. The next morning we got a phone call from Hedda Hopper, who said:
“I don’t know what you did to Norma Shearer, Sylvia, but my name is mud in the movies if you’ve ruined her.”

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Hollywood Undressed, Chapter Eight

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The eighth chapter from Hollywood Undressed, a 1931 memoir attributed to the assistant of masseuse and health guru Sylvia Ulback, a.k.a. Sylvia of Hollywood (but actually ghost-written for Sylvia by newspaper reporter and screenwriter James Whittaker), tells the tale of a run-in over Sylvia’s services between actresses Ina Claire and Alice White.

HIGH HAT

Ina ClairePHILOSOPHICAL observation: There comes a time in most lives when you begin to step on the gas; you make speed; also, you bounce!
Sylvia began bouncing the minute she went under contract to Pathé and began working on the sacred cows that were grazing on that lot. Dough, dough! But also trouble, trouble! Ooh, lots of trouble. In fact, Sylvia got hooked up professionally with all four of the following at once: Gloria Swanson, Ina Claire, Grace Moore, and Constance Bennett.
There’s a quartet for you! Maybe there’d be a fight if it was said flatly that those four were at the top of the Hollywood heap. There’s room for argument, with Greta Garbo left out—and Marlene Dietrich, and—oh well, write your own ticket. But nobody is going to dispute the statement that, in their own estimations, they are.
There was a queen of antiquity who used to protect her standing as the most beautiful woman in the world by a simple device. If any of the other lookers inside her borders got possession of some beauty secret, she would call out the head executioner and pay the rival a little call having for object a funeral and confiscation of the beauty preparation.
Since Cleopatra’s day thing have changed. Less cutting off of heads, but more beauty preparations. It has the career of the professional beauty much tougher. It was a lot simpler, maintaining supremacy by killing off the competition. It’s got so tough nowadays that a Queen of Beauty actually has to be beautiful. Not only that, but she has to stay that way. When you figure that, if left to her own devices, a woman stays at the top of her form only about three or four years (and those usually the years when nobody but her school-teachers and the neighbors’ boys are giving her a tumble), you can see what she’s up against. By the time her photographs are beginning to appear in the silver frames in jewelers’ windows, she doesn’t look like them any more.
The professional beauty has to watch two angles: building up her rep, and living up to it when she’s got it. I’ll say one thing for the girls that claw their way to the top. They they have their press agents to pull them and their beauty experts to push them, they do most of the work themselves. Being on the inside, where they are pulling all the strings and going through all the contortions of their beauty jobs—that’s excitement! To be behind the scenes and watch them feint, grab, and foul when the referee isn’t looking—that’s high comedy!
The opening scene of a sample of it is the Pasadena station of the Santa Fe Railroad, with the Chicago-New York train due in any minute. Choo-choo. Toot-toot. A general rush of press agents, cameramen, Path´ executives, porters, dogs, and dust. Who is this stranger who trips as lightly as may be from the drawing-room car?
It is Ina Claire. Look out, Hollywood!
 
THE famous Broadway actress came to Hollywood with a chip on her shoulder. They usually do. When they’ve been here a while—they get another chip and wear them symmetrically, one on each shoulder.
The boss had her first glimpse of the Eastern invader a short while later, after Ina had reported to the Path´ lot for work in her first sound movie, “The Awful Truth.” A three-alarm went out for Sylvia after the first test shots. Avoirdupois.
Hedda Hopper, our old reliable booster, was the messenger. She was on the phone with the S O S: “Ina Claire has to be taken down ten pounds in three days. Come and do it!”

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Hollywood Undressed, Chapter Six

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The sixth chapter from Hollywood Undressed, a 1931 memoir attributed to the assistant of masseuse and health guru Sylvia Ulback, a.k.a. Sylvia of Hollywood (but actually ghost-written for Sylvia by newspaper reporter and screenwriter James Whittaker), includes anecdotes of such star clients as Ramon Novarro, Ernest Torrence, Jack Holt, Neil Hamilton and Lawrence Tibbett.

NARSISSIES

Ramon NavarroRAMON NOVARRO was a little stiff.
Why shouldn’t he be? He sleeps in a coffin.
That’s a fact. Ramon’s bedroom in the immense house he occupies with an old grandee of a Spanish father, his mother, and ten—count ’em—ten brothers—Ramon’s bedroom is a replica of the burial crypt of some saint in the Vatican City in Rome. The bed itself, high, narrow, and set on a pedestal, is a sarcophagus, under a purple canopy crowned with a wreath of thorns. A funny idea, this. All I can say is that Ramon seems to want to hurry his Cecil B. De Millennium.
Sylvia says that the daily massage she gave Ramon at 7 A.M.—waking him out of his embalmed slumbers with the laying on of her hands—always felt spooky. It was too uncomfortably like a miracle.
The boss promoted the job with Novarro herself, one day when she had finished touching up Elsie Janis and gone down into the Janis back yard to see what was going on in the swimming pool. Quite a bunch of actors were splashing about, showing off; and as Sylvia came along Ramon Novarro dived in and came up floating on his back. Right away the boss’s eagle eye noted something that promised a new customer and she thought up a salemanship scheme.
“Can you float like that indefinitely” she asked Novarro.
“As long as I want,” he modestly asserted.
“While you smoke a cigarette?”
He lit up and puffed away, and was good for ten minutes, stomach up, under a broiling California sun. Sure enough, when he puffed the last puff and called Sylvia to witness that he had accomplished the feat, the nice round central part of him was dried by the sun, making a cute little dry island in the middle of his bathing suit where it had been raised above water level by an undeniable protuberance.
Neat, what? All Sylvia had to do was kid him about the watermark and he had to say the expected thing and invite her to undertake the removal of the island.
“How could I help it?” he alibied. “I’m just back from a trip to Germany—and who can resist Münchener beer?”
 
ERNEST TORRENCE is a contrast to the soft and delicate Ramon Novarro, but not such a tremendous one as you’d think. What I mean is, all the boys get girlish and skittish when they have to take a professional interest in their looks, and Big Ernest is no exception.
Like all those oversize fellows, Ernest has a small, firm-minded wife who bosses him around as if he were a young St. Bernard. Elsie Torrence had been taking treatments from Sylvia, and she reported that her husband was threatened with nervous breakdown and ought to let Sylvia treat him.
“But he’s so shy,” Mrs. Torrence said, “and he just has fits when I suggest that he call in a female masseuse.” She set her jaw and added: “I’ll bring him round, though.”

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Hollywood Undressed, Chapter Two

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The second chapter from Hollywood Undressed, a 1931 memoir attributed to the assistant of masseuse and health guru Sylvia Ulback, a.k.a. Sylvia of Hollywood, tells the story of how actress Marie Dressler became Sylvia’s first client from the motion picture industry. The book was actually ghost-written for Sylvia herself by newspaper reporter and screenwriter James Whittaker.

OUR FIRST LADY STRIPS FOR ACTION

Marie DresslerMARIE DRESSLER is the one woman whose name is in the date book as far back as 1925, who doesn’t give me a pain. I guess everyone likes her. Even these cats that come in here with gastritis every time somebody else makes a hit in a picture can stand the idea that Marie Dressler is knocking them dead with every release. Maybe it’s because Marie is nobody’s rival for a beauty prize. What really burns them up is having new cutie breeze into town hunting for a lap to climb on. Nobody got alarmed when Miss Dressler began squeezing through the doors of casting offices. And now it’s too late to do anything about it.
The nightly prayer of the Hollywood female is: “Please, Lord, don’t send us any more lookers.” Heaven heard them once, and sent Marie Dressler.
Sylvia was giving Dressler her daily tumble before Hollywood ever did. Back in 1925, in “The Callahans and the Murphys,” Dressler was just one of the supporting crowd—an aunt or something. Nevertheless, she was Sylvia’s first movie client and her entering wedge into the film colony.
Yes, if Marie Dressler hadn’t been loaded up with fourteen quarts of near-beer a day back in 1925, Sylvia might have gone back to Chicago. And me? I suppose I’d still be holding the towel for that dentist who couldn’t pay my wages. But for Marie Dressler, Sylvia might never have hung on in Hollywood.
The boss told me about that first call to Marie Dressler’s suite in the Ambassador Hotel. You see, in those days, being just a squareheaded immigrant, Sylvia knew no more about the Hollywood film world than you can find out walking down Vine Street at lunch hour, and reading the press blurbs. And what you see from that angle is all front—the big Hollywood front. It took her a couple of years to work around to the other side of Hollywood.
The call to attend Marie Dressler came quite unexpectedly. I don’t need to say I wasn’t yet on the scene. An unknown masseuse doesn’t need a secretary to handle the appointment book and the collections. One of her patients was a Chicago woman visiting Los Angeles and staying in the Hotel Ambassador. This same woman was getting treatment by the hotel doctor, who was an A-No.1 M. D. and was on the level. So when Marie Dressler called the doc to her suite in the same hotel and showed him the symptoms of gastritis, the doc recommended Sylvia.
And so Mae Murray and Alice White and Bebe Daniels and Mary Duncan and Ramon Novarro and Ronald Colman and Norma Shearer and Ruth Chatterton and Ann Harding and Norma Talmadge and Grace Moore and Connie Bennett and Gloria Swanson followed in rapid succession, and today Sylvia stands at the top of her profession and has an electric refrigerator and a hired girl in the kitchen.
Well, meanwhile, before going up to the Dressler suite, Sylvia stopped in to thank the hotel doctor for the boost. And she got to telling him how this was like a dream coming true—
“Because I worked a year in Chicago to save up enough money to come out to Hollywood,” she told him. “I doped it out, doctor, that the one thing they want out here is to hang on to their good looks, which they can’t do without some professional help. Now, this Marie Dressler—tell me confidentially, doctor. She isn’t so sick, as she’s afraid she’s lost her shape or her complexion. Isn’t that it?”
You see, Dressler was just a name to the boss, who hadn’t been spending much money or time on the movies. The doctor got wise that Sylvia thought she was to go to work on the alabaster surface of a piece of living Hollywood statuary. He let it ride.
“The poor girl’s a little overweight,” is all he said—with a poker face.
“Any bets I can’t take it off? said Sylvia.
“I’m not a betting man,” he replied.
So Sylvia went on up to suite A3 to get her first peek at Hollywood beauty languishing luxuriously in its lair.

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Formerly Famous: Sylvia Ulback

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The late Jack LaLanne may have been the most famous and longest-tenured of celebrity fitness experts, but he wasn’t the first. Syvia Ulback, known in her heyday as both Madame Sylvia and Sylvia of Hollywood, preceded him by at least a decade.

Sylvia’s beat was more beauty than fitness, but she knew full well that you can’t have the former without the latter, and she made certain her famous clients knew it, too. A masseuse by trade, Sylvia also advised her clients on proper diet and the importance of exercise.

Her client list amounted to a virtual Who’s Who of 1920s and early ’30s Hollywood, including Bebe Daniels, Ramon Navarro, Ronald Colman, Norma Shearer, Ruth Chatterton, Ann Harding, Norma Talmadge, Charles Farrell, Zasu Pitts, Constance Bennett, and Marion Davies.

Born in Norway in 1881 to artistic parents—her mother was an opera singer; her father an artist—Sylvia entered the field of nursing as a young woman. Having undergone massage training as well, she opened a studio in Bremen, Germany, when she was 18. In the early 1900s, she was wed to lumber dealer Andrew Ulback; the pair emigrated to the United States in 1921 when Andrew’s lumber business failed, settling first in New York City and Chicago before finally relocating to Hollywood in the mid-1920s.

Standing no taller than five feet, Sylvia once told The Hartford Courant that she had been inspired to pursue the reducing arts when she caught her husband eyeing a stenographer much slimmer than she. She adopted a painfully strenuous form of massage that she insisted would, when combined with proper diet and exercise, rid her clients of unwanted fat; though the claim may strike modern readers as dubious at best, the results she achieved were sufficient to ensure a quick rise for the ambitious masseuse.

Actress Marie Dressler was Sylvia’s first celebrity client, and her initial entree into that market depended entirely on garnering the approval of Dressler’s astrologer. Fortunately for Sylvia, she was given the okay.

Various stars came to so depend on Sylvia that they tried to monopolize her services. Mae Murray paid Sylvia to accompany her on a lengthy vaudeville tour (though Sylvia had to sue the actress for non-payment of salary upon their return to Hollywood—a suit she won), and Gloria Swanson was so impressed by Sylvia’s achievements that she arranged to have her hired by the Pathé Studio as the house masseuse at a weekly salary of $750, the rough equivalent of nearly $10,000 today. Joseph Kennedy, later patriarch of the famed Massachusetts political dynasty and then one of the studio heads at Pathé, hesitated to hire Sylvia at first, until she was able to diagnose his flat feet merely by watching him walk across a room.

In 1931, Brentano published a best-selling volume entitled Hollywood Undressed: Observations Of Sylvia As Noted By Her Secretary. It was thought by some that the masseuse herself penned the memoir, which is filled with juicy tales of the Hollywood figures who made up Sylvia’s clientele, along with diet tips and exercise recommendations. In fact, the book was ghostwritten by screenwriter/reporter James Whittaker, first husband to actress Ina Clare.

Though—or, perhaps, because—the book broke the rules by telling tales out of school, it sold very well, but at a price. Sylvia had bitten the hand that fed her, and it hurt her standing in Hollywood. But she managed to limit the damage by adopting additional avenues of influence and income.

Sylvia was soon writing syndicated columns on health and beauty for newspapers across the country and for Photoplay magazine; she also hosted her own nationally syndicated radio show, Madame Sylvia of Hollywood.

The radio show inspired a bit of a scandal when, in 1934, Sylvia, having aired an interview she said was with Ginger Rogers, was sued by the popular actress, who insisted that she had not taken part in any way in the broadcast. The case was settled out of court.

Sylvia also wrote three more bestselling books advising women on topics of health and beauty, this time with full author credit: No More Alibis (1934), Pull Yourself Together, Baby (1936), and Streamline Your Figure (1939).

On June 27, 1932, Sylvia, at the age of fifty, divorced Andrew Ulback. Just four days later, she married stage actor Edward Leider, eleven years her junior.

Sylvia abruptly retreated from the spotlight in 1939, enjoying a long life with Edward in relative obscurity. When she died, at age 94 in March 1975, just a month after Edward passed away, she was living in a small bungalow in Santa Monica. On her death certificate, her occupation was listed as “housewife.” Few, if any, publications noted her passing. Her influential career had been all but forgotten.

This story originally appeared in the Spring/Summer 2011 issue of Zelda, the Magazine of the Vintage Nouveau. Watch this space next week for the first chapter from Sylvia Ulback’s Hollywood Undressed.