(Retro)active Browsing: Vintage Christmas Catalogues

1933 Spiegel Christmas cataloguesAnyone who spends time browsing antique fairs, flea markets, and eBay knows that vintage retail catalogues are in demand and command a pretty penny, but no catalogues are more coveted than vintage Christmas catalogues.

As we’ve said here before, there’s something about Christmas that fosters a wistful nostalgia more potent than any other holiday, and it’s the pull of Christmases past, we’re convinced, that keeps these old mail-order catalogues in such demand.

1946 Sears and Roebuck Christmas cataloguesIf you find you can’t swing the price of one of these treasured commercial publications, don’t despair. We’ve found a site that will fill in ably while you’re saving your pennies.

Wishbookweb.com boasts scans of complete Christmas catalogues dating all the way back to 1933 (and up to 1988). The majority of the catalogues featured are from Sears, but there are other delights to be enjoyed, too, including a 1941 Lord and Taylor catalogue and a Spiegel catalogue from 1933.

And this site doesn’t just offer selected highlights from these forty-plus catalogues; they’ve scanned and posted each in its entirety.

a page from a 1937 Christmas catalogueSo if you’ve ever wondered what kind of holiday toys might have enticed your parents, your grandparents or, heck, even your great-grandparents when they were whippersnappers, you need wonder no more.

And of course, Christmas catalogues don’t limit themselves to toys—these publications are terrific resources for researching and tracking the changes and advances in clothing, furniture, electronics, housewares, and so much more.

And if you find yourself wondering, while perusing these catalogues, “What would that gorgeous console radio that cost $52 in 1937 run me today?”, just call up the Inflation Calculator, which compares and contrasts prices from as far back as 1800 all the way up to 2014. (To answer our own question: $52 in 1937 was the equivalent of $846.21 in 2014.)

This post was first published, in slightly different form, on December 21, 2011.

Doing a little retro(active) browsing

Anyone who spends time browsing antique fairs, flea markets, and eBay knows that vintage retail catalogues are in demand and command a pretty penny, but no catalogues are more coveted than vintage Christmas catalogues.

As we’ve said here before, there’s something about Christmas that fosters a wistful nostalgia more potent than any other holiday, and it’s the pull of Christmases past, we’re convinced, that keeps these old mail-order catalogues in such demand.

If you find you can’t swing the price of one of these treasured commercial publications, don’t despair. We’ve found a site that will fill in ably while you’re saving your pennies.

Wishbookweb.com boasts scans of complete Christmas catalogues dating all the way back to 1933 (and up to 1988). The majority of the catalogues featured are from Sears, but there are other delights to be enjoyed, too, including a 1941 Lord and Taylor catalogue and a Spiegel catalogue from 1933.

And this site doesn’t just offer selected highlights from these forty-plus catalogues; they’ve scanned and posted each in its entirety.

So if you’ve ever wondered what kind of holiday toys might have enticed your parents, your grandparents or, heck, even your great-grandparents when they were whippersnappers, you need wonder no more.

And of course, Christmas catalogues don’t limit themselves to toys—these publications are terrific resources for researching and tracking the changes and advances in clothing, furniture, electronics, housewares, and so much more.

And if you find yourself wondering, while perusing these catalogues, “What would that gorgeous console radio that cost $52 in 1937 run me today?”, just call up the Inflation Calculator, which compares and contrasts prices from as far back as 1800 all the way up to 2010. (To answer our own question: $52 in 1937 was the equivalent of $781 in 2010.)

Pitch perfect: retail establishments

As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans used to market retail establishments.

America’s gift and gadget headquarters, (The Bar Mart, Inc.), New York.
America’s most beautiful store (Russek’s), New York.
An outstanding store in an outstanding town (C. F. Jackson), Findlay, Ohio.

Benjamin’s quality is the difference that tells (Benjamin’s), Salisbury, Md.
Best always comes from Small’s The (Small’s), New York.
Best little town store (Oyster), Lumberport, W. Va.
Bridal House, The (Lenora Ormsby, Inc.), New York.
Business men’s department store, The (McManus Troup Co.), Toledo, Ohio.

Cancer harms elderly and tired employees remorselessly (Nelots Sanatorium).
Cleveland’s better food markets (Kroger’s).

Dollars expand buying from Rand (Rand Drug Store).

Everything for everywoman (G. W. Gates), Anderson, Ind.

Fabricate ideas into metal products. (Grammes & Sons, Inc.), Allentown, Pa.
Follow the trend of youth to the Collegiate Shop (Indianapolis).
For good eating at sensible cost (A & P Stores).
For important clothes, it’s Kerman stores (Chicago).
For stores of quality standard (J. Schoeneman, Inc.), Baltimore, Md.
Friendly Store, The (Oliver A. Olson Co., Inc.), New York.
From Maine to Texas . . . and growing (A. Schulte), New York.

Good values consistently (N. Y. Merchandise Co, Inc.), New York.

Heart of Milwaukee, The (Boston Store), Wisconsin.
House of Quality, The (Victoria Paper & Twine Co.).

I bring my store to your door (McConnon & Co.), Winona, Minn.
If it has merit, Merritt has it (Merritt Grocery Store)(, Coronado, Calif.
It pays to buy where you buy in safety (A. Jaeckel & Co.), New York.
It pays to store where you store in safety (A. Jaeckel & Co.).
It pays you to buy from Schwabacher-Frey (stationery store), San Francisco.
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