We here at Cladrite Radio have great fondness for paper ephemera—those little tidbits that so effectively transport us back to an earlier time.

So it is that we offer this 1948 photo of a florist shop in Oklahoma City, Oklahoma. The proprietor clearly used it as a promotional premium, as on the reverse is a small calendar.

The shop was at 529 N.E. 11th in OKC, and the phone number was 2-0258 (not even enough numerals for an exchange, which surprised us).

Click on the image for a larger version of it.