The B. C. Clark Jingle: A Christmas Tradition Continues, Year 10

It’s that time of year again, folks, when we share the B. C. Clark holiday jingle with you.

B. C. Clark Jingle: A holiday advertisementLongtime Cladrite Radio readers and listeners will recall that the sharing of the B. C. Clark jingle is something of a Christmas tradition here. 2018 marks the 10th year we’ve spread the holiday spirit in this fashion.

Anyone who grew (or is currently growing) up in the Oklahoma City area knows that it’s just not the Christmas season until you’ve heard the B. C. Clark jingle on television or the radio at least once.

Below are two versions of the jingle—the original, which is admittedly of lower audio quality, and a later version—the one currently heard on radio and TV in the Oklahoma City area—which arguably sounds a bit better, but drops one line late in the song (“The Christmas wish of B. C. Clark is to keep on pleasing you…”), because 30-second commercials had become the norm on local television.

B. C. Clark, for the non-Okies among you, is a jewelry retailer that’s been in operation in the Sooner State since 1892, and since 1956 (a bit outside Cladrite Radio’s typical time frame, but we’re stretching a point for the holidays), they’ve been running the aforementioned jingle advertising their annual sale, which takes place not after Christmas, like most stores (or so the jingle’s lyrics insist), but just before.

So for 63 years, denizens of central Oklahoma have been humming along to this catchy ditty, and it’s our pleasure to share this holiday highlight with folks from other parts of the country (and around the world).

And here’s a fun fact: the good folks at B. C. Clark paid just $300 for the jingle back in the day—that’s $2,830.80 in 2018 dollars, a pretty sweet bargain for a jingle that’s been a favorite of Oklahomans everywhere for more than six decades.

But be forewarned—listen more than two or three times, and you’ll be hooked, no matter how far away you live from the nearest B.C. Clark location. And soon, as with the millions of Okies who have come to associate this venerable jingle with the Christmas season, you’ll come to feel that it just isn’t the holidays until you’ve heard the jingle once or twice (or a dozen times).

In Search of the Mysterious Mr. Moskowitz

Clockwise from upper left: Groucho Marx, Lee Tracy, Milton Wallace and Walter WinchellOne of the joys of being an old-movie buff is when an actor in a bit part sparks your interest and you start to do a little research on him or her, which causes you to tumble down a rabbit hole of odd facts and coincidences. Sometimes one finds unlikely connections between that unfamiliar performer and some much bigger names—such as when, say, Groucho Marx, Lee Tracy, Walter Winchell have a connection to…Milton Wallace?

We recently attended a screening of Blessed Event (1932), a classic precode comedy in which Lee Tracy plays a character that is obviously inspired by gossip columnist Walter Winchell, who was all the rage back then.

We were especially excited to attend the screening, as we had been informed that some footage that had long since been excised from the picture was back in. Reportedly, it had been there all along, but only in the print that belonged to the Library of Congress. Virtually no one knew about it till Bruce Goldstein, director of repertory programming at NYC’s Film Forum, screened the print at the TCM film festival and realized what a find he’d uncovered.

For those not familiar with Winchell, we’ll catch you up just a bit: A former vaudevillian, he turned to a scandal-mongering form of journalism when his performing career wound down. His popular newspaper column was syndicated and he had a huge following on national radio, too. He was known for coining any number of phrases still used today, including the above-cited “blessed event” used to signal the pending birth of a baby (the guardians of broadcasting decency in those days were convinced that American ears were too tender for that oh-so-coarse term “pregnant”).

Winchell’s broadcasts included remotely broadcast performances by bands and singers around the country, and right before switching to those remote locations, he would blow a siren whistle and say, “Okay, America!”

In the film, as the title suggests, Tracy’s Winchell-esque character relies on the same “blessed event” catchphrase that Winchell used. But in the restored scene, a short, middle-aged, somewhat stereotypical (though not, in our opinion, disparagingly so) Jewish man, played by one Milton Wallace, shows up at the newspaper office to give Tracy a “blessed event” tip: He, Mr. Moskowitz, and his wife are soon going to have their seventh child and he thinks maybe Tracy would want to put that into his column.

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Can You Hear Me Now?

There are tropes and plot twists that are eternal in movies, but there are other familiar devices that have somehow faded away.

When was the last time, for example, that you saw a character in a movie of recent vintage place a handkerchief over the mouthpiece of a phone to disguise his or her voice?

If you’re young enough and aren’t an avid movie buff, you may never have seen such a scene.

But as any fan of pictures from the Golden Age of Hollywood can attest, it’s a device that was used over and over, in thriller after film noir after mystery picture.

And yet, we’ve never heard anyone question the validity of this practice. Since we were just a kid, we scratched our head over it, but we have wondered if we were alone.

What mystical property could a pocket handkerchief possess that allows it to magically alter a voice until it is unrecognizeable?

For those who really don’t have a recollection of seeing such a scene, we’re offering a snippet of a nice 1953 film noir, The Blue Gardenia. In the picture, Anne Baxter is the subject of a police dragnet on suspicion of murder (though they’ve not yet identified who she is, exactly). In this scene, she calls a newspaper columnist (Richard Conte), who has made an offer via his column to help the “Blue Gardenia” (as the papers have dubbed the unidentified suspect) to tell her side of the story, to exonerate herself of the pending charges.

And when Baxter calls, she uses—you guessed it—a handkerchief to disguise her voice.

When we watched The Blue Gardenia recently (for what must have been our fifth or sixth viewing), we decided it was time to put the handkerchief method to the test, once and for all. And we’ve done just that below.

Without the handkerchief

With the handkerchief

The first audio file was recorded without a handkerchief. We simply spoke a few lines of dialogue (that you will likely recognize) directly into the phone as we always do when making a call. We have a VoiP line, not an old-fashioned land line, and our phone is a digital one, but we think neither of those factors is particularly important in undertaking this experiment.

The second audio file was recorded exactly the same way, only we placed a cotton men’s handkerchief over the mouthpiece of the phone. You can judge for yourself by listening to the two audio files, but for our money, we can’t hear a bit of difference.

All those old movies, all those handkerchief-over-the-mouthpiece scenes. All those lies!

This Cladrite Classic was first published on March 16, 2011.

The Noir Stylings of Mr. Jack Delano

We don’t often share Shorpy photos because, well, they’ve got a huge online presence in their own right, so we figure plenty of you already see the images they share without us riding on their coattails.

But we couldn’t resist sharing this one. Though it was shot on the street, it looks like a still from a classic film noir that we’ve somehow not yet seen (though we’d happily line up to buy a ticket, if we could).

Here’s the info: December 1942. “Chicago, Illinois. An unusually heavy fog in the early afternoon.” Photo by Jack Delano for the Office of War Information.

Nice going, Mr. Delano. Nice going, indeed.

December 1942. 'Chicago, Illinois. An unusually heavy fog in the early afternoon.' Photo by Jack Delano for the Office of War Information.

Happy 107th Birthday to the World’s Oldest Barber, Anthony Mancinelli

Read the story of our first visit with Anthony, in 2012.

It’s been said that if you do what you love, you’ll never work a day in your life.

If that’s so, Anthony Mancinelli, recognized as the world’s oldest barber by the Guinness Book of World Records, has been not-working for the past 95 years.

That’s right, Mancinelli, who turned 107 on March 2, 2018, has been barbering since 1923, when he was just 12 years old. Calvin Coolidge was president, and barbers still offered such services as bloodletting (with leeches), wart removal and cupping. There’s no longer a demand for those services, but Mancinelli still has the tools he used back in the day and he is happy to show them to the curious.

“I used to have a bottle of leeches on my counter, and I would put them on people’s skin to drain blood,” Mancinelli told The New York Times in 2010. “In those days, while giving a haircut, I would put a leech over a black eye to bring down the swelling, or on the arm of someone who had high blood pressure because the thinking was their pressure might drop.”

Mancinelli was born in 1911 near Naples, Italy, and eight years later sailed to the United States with his family, arriving in New York on September 11, 1919. Because an aunt lived there, the Mancinellis settled in Newburgh, New York, just eight miles from New Windsor, where Anthony currently resides.

“This country gave me an opportunity to do everything in life,” said Mancinelli. “It’s up to the [individual] to take up something, to do something to make things better for themselves as well as the country. This country gave me all the opportunities in the world to do it.”
So how did he get into barbering at such a young age?

With his father, a felt worker, supporting a wife, seven sons and a daughter on just $25 a week, young Mancinelli announced that he was going to go out and get a job.

“My father said, ‘What kind of a job are you going to get?’,” said Mancinelli. “‘Well, I’m going to deliver morning papers, then I’ll deliver afternoon papers, then after that, I’ll see if I can get a job to learn the barber business.’

“I went to the one of the barbershops here, and I asked ‘[the owner] if he would teach me the barber business. He said yes, so I stood with him and I learned the barber business… His name was Joseph Turi.

“I don’t know why I chose the barber business, but I thought it was a good profession, so I said, ‘I’ll try it out and see how I like it.'”

In those days, Mancinelli arose at 4 a.m. to deliver the morning paper and then came home for breakfast before heading off to school. After school, he delivered the afternoon paper, after which he would spend a few hours at the barber shop. Finally, at 8 p.m., he would head home, where his mother had an evening meal waiting for him, after which, he said, “I would go right to bed!”

That’s a pretty grueling schedule for anyone, but considering Mancinelli was 12 years old at the time, it’s especially impressive.

Having served an apprenticeship and learned his trade, Mancinelli opened his own shop in 1930; he was just 19 years old.
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