Category: Pitch Perfect

Pitch perfect: printed pearls, pt. 1

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Our long march continues through the final few remaining categories of commercial slogans collected in Williams Sunners’ 1949 tome, American Slogans. Sunners entitled this week’s collection “Printed Pearls” and described them as follows: Pithy phrases picked from printed advertisements because they possess particular qualities such as alliteration, rhyme, contrast, comparison, repetition, lilt, or just plain good sales points.

This group’s an exceptionally long one, so we’ll view it in three installments. This week, A-F.

Absence makes the meat grow tender (Hotpoint range).
Across the continent in comfort (Ford).
Add sparkle to your breakfast and sparkle to your day (Sunsweet prunes).
Adds life to your charm and charm to your life.
Again a year ahead (Zenith radio).
All for fun and fun for all (Step Lively, a movie).
All is not new that glitters (Old Dutch Cleanser).
All-out aid for a hungry man (Campbell’s soups).
All that’s best at lowest cost (Chevrolet).
All the dirt, all the grit, Hoover gets it every bit (vacuum cleaner).
All the way with Chevrolet.
All the world loves a happy BLENDING (Calvert).
All-fluid drive belongs to Dodge, the results belong to you.
All through your beauty sleep your skin must stay awake (Woodbury’s Cold Cream).
All ways right with Willsonite (sun glasses).
Always a good companion (Dutch Master Cigars).
American marches forward on TIME (Hamilton Watch).
An Equitable Life Annuity puts gold in your purse when there’s silver in your hair.
An extra trifle buys this eyeful (Buick).
An eye for comfort (Willsonite Sun Glasses).
An eyeful of fashions, a buy full of features (Buick).
An old-time soup hits an all-time high (Campbell’s Soup).
Anatomic energy (Gold Center wheat cereal).
And the bride served happily ever after (Community Plate).
And the world will approve your choice (Cadillac).
Announcing a new RING champ (Super-X piston rings).
Answer to a modern’s prayer (Nescafe).
Any mountains you want moved? (Association of American Railroads).
Appetites don’t take vacations (Campbell’s Soups).
Apt for autumn appetites (bread).
Arabian nighties (Arabian nightwear).
Are you one of the “Battered bonnet brigade”?
Are you pensioning your shirts too soon? (Wings Shirts).
Are your cocktails such great shakes? (Heublein’s Club Cocktails).
As friendly as a letter from home (Wine Advisory Board).
As American as Yankee Doodle (CAmpbell’s Chicken Noodle Soup).
As cold as the North Pole, as constant as the North Star (Lektrelite).
As comfortable as a kitchen before a fireplace (Sloan’s Liniment).
As distinctive as a voice, as pleasant as a friendship (G. & D. Vermouth).
As flattering as flickering candlelight (Dorothy Dodd Shoes).
As flexible as your feet (Smith Shoes).
As intimate as firelight, as infinite as the stars (Steinway Pianos).
As mischievous as a sidelong glance (Adrian perfume).
Ask your mirror about your mattress (Beautyrest).
At HOME in more than a million homes (Click Magazine).
At the head of every Easter parade (hats).
Avoid moving daze.
Awards for some, rewards for ALL (McGraw-Hill Magazines).
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Pitch perfect: unclassified

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As we said last week, our long march through the various categories of commercial slogans collected in Williams Sunners’ 1949 tome, American Slogans, is nearly at an end. We have remaining only a few broader (though no less compelling) categories. This week’s collection is categorized by Mr. Sunners as “Unclassified.” What’s the difference between that and last week’s category, Miscellaneous? Frankly, we have no earthly idea.

Absolute perfection of the watchmaker’s art, The (eye loupe), Harry Elkins.
Acclaimed by millions from coast to coast (Dreft), Soap flakes.
ACTION is one-half of satisfaction (Mrs. William Sunners, 1926).
Actions keeps on longer after the brushing stops (Squibb’s dentrifice).
After all, “The Taste tells” (Delrich Margarine), Cudahy.
Alkaline dental cream, The (Squibb).
All along the line, Duz does everything.
Always buy Chesterfield (cigarettes).
Always one step ahead (men’s wear), Chas. Weiner & Sons, Chicago.
Always one step ahead of the weather (Rusco windows), F. C. Russell Co.
American artistry in glass (Turchin), 41 East 42nd St., New York 17.
America’s best-loved greeting cards (Norcross), New York.
America’s handsomest desks (Nottingham), C. R. Slight Co., Grand Rapids.
America’s largest-selling imported beer (Tecate Importer), California.
America’s most famous line of baking mixes (Duff’s).
America’s most popular nurser (Evenflo).
An address of distinction (D. D. Bohannon Organization), San Francisco.
An agency built on service (McCann-Erickson).
An auld acquaintance ne’er forgot (Gavin’s Scotch).
Art in industry (stencils), Fabritecture Studio, Chicago.
At home in every room (Glamorug).
Automatic gas range, The (Caloric).

Bagless vacuum cleaner, The (Filter Queen).
Ball o’ candy with a heart o’ gum, The (Fleer’s), Philadelphia.
Band-It Clamps go round the world (Band-It Co.), Denver.
Bargain king, The (Trader Horn), Better Cars, Inc, New York.
Be a safety first girl with Mum.
Be paintriotic (paint firm slogan).
Be SURE you save at a savings bank (Savings Bank Association), New York.
Be wise, buy wise, economize with Colorcraft Press (Minneapolis).
Beauty by the brushful (Brooklyn Varnish Co.).
Best by zest test (Ten Bruin’s mustard).
Best for less, The (Rudley’s Food Stores), New York.
Best in the house is Schenley, The.
Best seat in the house, The (Church Seats), Holyoke, Mass.
Better coffee every time with S & W (S & W Fine Foods), San Francisco.
Better light, better sight.
Better shoes for less money (Samson), A. I. Caplan, St. Johnsbury, Vt.
Blond beer with the body, The (Tecate Importers).
Body by Fisher better by far.
Bonded pigments (Palm Bros. Decalmania Co.), Cincinnati.
Brand name of better gloves (Aris Gloves).
Brand that always puts flavor first, The (Del Monte fruit cocktail).
Brew for you, The (American Brewing Co.), , Rochester.
Bronze strong as as nickel steel, A (Hy-Ten-Sl), Manganese Bronze Co., Phila.

Calling all mothers (Fraternal Order of Eagles), Kansas City, Mo.
Candies of distinction (Brown & Haley), Tacoma, Wash.
Candy of distinction (Brown & Haley).
Carefully conceived contests can create consumers (Amer. Newspaper Syndicate).
Carefully conceived contests, constantly conducted, can create consumers.
Carefully conceived contests create consumers (American Newspaper Syndicate).
Channel 7 for what’s worth watching (WJZ-TV), New York.
Checks first with the finest (General Oil Burner Corp.), Baltimore.
Checks odors instantly (Quell household deodorant), Hoy Chemical Co., St. Louis.
Cheese; zest at its best (American Dairy Association).
Chevrolet, and only Chevrolet, is first.
Chewing gum bon bon, The (Vi-Lets), F. H. Fleer Corp., Philadelphia.
Choice of good judges (3 Feathers).
Choice of good painters (Merkin).
City convenience . . . RFD (Rapid Thermoglass Co.), Cedar Rapids, Iowa.
Club with a heart to spade in the diamonds, The (N. Y. Contest Club).
Coat that leads a double life, The (Two-Timer), C. B. Shane Corp., Chicago.
Coffee with the flavor advantage, The (Folger’s).
Company that likes to say YES, The (Personal Finance Co.).
Completely automatic home laundry, The (Launderall).
Contests can create consumers (American Newspaper Syndicate).
Controlled comfort (Spring-Air Mattress), Holland, Mich.
Controls the arch (leather fabric), Julian & Kokenge Co., Cincinnati.
Convertible sofa with accordian action, The (Sofa-niter), Charlton Co.
Cool antiseptic lotion, The (Cool Ocean Co.), New Orleans.
Count on Centennial (Centennial Flouring Mills Co.), Seattle.
Cream of the coffees, The (Albert Ehlers, Inc.), Brooklyn, N. Y.
Custom-built quality at production line prices (Fruehauf truck bodies).
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Pitch perfect: miscellaneous

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Our long march through the various categories of commercial slogans collected in Williams Sunners’ 1949 tome, American Slogans, is nearly at an end. We have remaining only a few broader (though no less compelling) categories, such as this week’s collection, categorized by Mr. Sunners as “Miscellaneous.”

Many of these slogans raise questions, given that we don’t necessarily know what product they were meant to tout (Anyone know, for example, what the Briggs Manufacturing Company made? We sure don’t, so we have no idea how much a selling point it was that their products were “acid-resisting”). But that’s half the fun, we think—imagining, relying on the slogan alone, which product was being advertised back in the day.

Accuracy first in home and business (Taylor instruments).
Accurate to the very edge (Tillyen lenses).
Acid-resisting at no extra cost (Briggs Mfg. Co.).
Acid-resisting at no extra cost; easy to clean, easy to keep clean (Briggs).
Actions speak louder than words (Scene-in-Action Corp.).
Adel rhymes with “excel” (Adel Precision Products).
All one piece; twist, it opens; twist, it closes (Gem Razor).
All that the name implies (Wolf Mfg. Industries).
All the power, all the time (Rockwood Mfg. Co.).
Always at your desk (Thos. A. Edison, Inc.).
Always distinctive, always correct (White & Wyckoff Mfg. Co.).
Always easy to clean (American Stainless Steel Co.).
Always marked with the diamond (Jenkins Bros.).
Always something new (Rochambeau Import & Export Co.).
America’s best-loved greeting cards (Norcross).
America’s busiest buildings (Quonsets), Great Lakes Steel Corp.
America’s leading window shade products (oilcloth), Weiss & Klau.
America’s most comprehensive packaging service (Containter Corp.).
An achievement in specialization (The Middleshade Co.).
An assurance of dependable service (Cotta Transmission Co.).
An investment for permanence and beauty (Sani-Products Co.).
Apco all-ways right (Apco Mfg. Co.).
Argus can take it (International Research Corp.).
Art for industry (Jefferson Co.).
As gentle in its cleaning as pure soft water (Softer Products Co.).
As near as your telephone (New York Laundry).
As quick as thought (Thomas A. Edison).
As the name implies, built for a lifetime (Century Engineering Corp.).
Aurex brings back the happiness of hearing (Aurex Corp.).
A bed, a boat, in a bag (New England Airshop Co.).

Balance of life, The (C. W. Strohbeck, Inc.).
Barrel of satisfaction (Monite Waterproof Glue Co.).
Bear for wear, A (Cowden Mfg. Co.).
Beaucraft initials initiate better business (Beaucraft Products).
Be certain, buy Certified (Emmons Loom Harness Co.).
Be Coe-efficient (Coe Laboratories).
Before you invest, investigate (Nat. Better Bus. Bureau).
Benefits all find leather (Leather Lather).
Best bargains quality, The (brass, aluminum and steel goods).
Best by actual test (Farmers Cotton Oil Co.).
Best for rest (Barcalo Mfg. Co.), Buffalo, N.Y.
Best glass, The (American Window Glass Co.).
Better block chains in the red band bag (U. S. Chain & Forgining Co.).
Better than casters (Domes of silence), H. W. Peabody & Co.
Better tools make better workmen (J. W. Williams & Co.).
Better way to buy, The (American Products Co.).
Better wire cloth, A (Buffalo Wire Works Co.).
Be wise, buy Wise (Wise Rubber Products), Portland, Ore.
Blue Streak grinding wheels, fast and cool (Bay State Abrasive Products).
Bottles every description (Illinois Glass Co.).
Bottles of unequalled strength, The (American Bottle Co.).
Bound to get there (Acme Steel Co.), Chicago.
Bouquets of okays.
Brand in demand, The (Halco), Halpern Co.
Bridgeport Chain will stand the strain (Bridgeport Chain Co.).
Bristol Engineers process control for better products and profit (Bristol Co.).
Bristol’s extra refinements give better refinery control.
Bristol’s Metametering System keeps you a jump ahead of demand.
Brunner pays in many ways, A (Brunner Mfg. Co.), Utica, N. Y.
Building with foresight (Lockwood Greene & Co.), Engineers.
Built by locker specialists (Durabilt Steel Locker).
Built for lasting service (Icy-Hot Bottle Co.).
Built for speed and profit on the road job (Hug Co.), Highland, Ill.
Built for the champions (California By-Products Co.).
Built on the wisdom of ages (Bishopric Mfg. Co.), Cincinnati.
Built stronger than the bolt (Bonney Forge & Tool Works).
Built to endure (Baker Gun Co.).
Buy once, buy wisely, buy Ruud (Ruud Mfg. Co.).
Buy or sell a plate to an estate (Gale Galleries).
Buy wisely, buy Givaudau.
By their shape you will know them (Trang Corp.).

Cannot burn or explode (Carbona Products Co.).
Carbon dioxide, kills fire, saves life (C-O Two Fire Equipment Co.).
Carried like a pencil, used like a crayon (stainless steel lubricant).
Certainly do last (Felton, Sibley & Co.).
Cheaper to dye than to buy (Dyola Dyes).
Chemicals for those who serve man’s well being (Pfizer & Co.).
Chemicals indispensable to industry (Dow Chemical Co.).
Choice of better mechanics, The (Snap-On Tools Corp.).
Choice of successful men, The (Waitt & Bond, Inc.).
Circulation promotes health (Sealastic Co.).
Class in a glass (Griesedieck Bros. Brewery Co.).
Clear to the very edge (corrected lenses).
Color is the difference (American Cyanamid Co.).
Complete wall unit for all time and clime, A (Bishopric Mfg. Co.).
Consumer certified colors (Industrial designer), Howard Ketcham, Inc.
Consumer certified colors and designs (Ketcham).
Consumers knows, The (Roessler & Hasslacher Chemical Co.).
Continent-wide service (American Solvents & Chemical Corp.).
Corning means research in glass.
Covering a continent (American News Co.).
Craftsmen in keeping things new (Langley’s Ltd.).
Craftsmen in rubber (Stowe-Woodward).
Cream of the town, The (G. K. Brown Co.).
Crystals of food (food colors), Peerless Color Laboratories.
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Pitch perfect: meters and scales

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As the Pitch Perfect series continues, today we feature a 1949 collection of advertising slogans used to market meters, scales, and measuring devices.

Always accurate (Guarantee Liquid Measure Co.), Rochester, Pa.
Always on the level (The Liquidometer Corp.).

Better pictures with less effort (G. E. exposure meter).
Brackets of steel that never break (Stewart-Warner Speedometer Corp.).

Compass of industry, The (Foxmoro meters).
Correct in every weigh (Counselor Bath Room Scale).

Design simplicity and dependability (Adel Precision Products Corp.).

Elapsed time recorder, The (The Calculagraph Co.).

It is accurate and it stays accurate (National Meter Co.).
It will tell your eyes before your eyes tell you (sight meter). Tampa Elec. Co.

Jones, he pays the freight (Jones scales).

Keep your entire system under your fingertips (Metameter), The Bristol Co.

Laboratory accuracy at a toolroom price (Hoke gages), Pratt & Whitney.
Longest lived micrometer that can be bought (J. T. Slocomb Co.).

Motion econometer (Cardineer and Reveldex Record), Diebold Safe & Lock.
Motion saved is money earned, A (industrial engineers), A. B. Segur & Co.

Name worth remembering, A (Fairbanks-Morse).
No springs, honest weight (Toledo Scale Co.).

Personal bathroom scale, The (Detecto), Jacobs Bros. Co., Inc.

Right way to weigh right, The (Stimpson Computing Scale Co.), Louisville.

Safeguards liquid assets (Liquidometer Corp.).
Signal for every traffic need, A (American Gas Accumulator Co.).
Standard of accuracy, The (Marsh Gauges), Chicago.
Stop cheating yourself (Graves Timing Device Co.).

Taylor instruments mean accuracy first (controls).
Tell the truth (Scientific measuring instruments), A. E. Moeller Co.
There’s a Tycos or Taylor Thermometer for every purpose (Taylor Instrument Co.).
“Time clock” for machinery, A (Recorder).
Time-honored name in scales, A (Fairbanks-Morse).
To measure is to economize (Brown pyrometers), Brown Instrument Co.

Watches your weight (scale), Jarcons Bros., Inc.
Weigh the loads and save the roads (Black & Decker).
Weigh to profits, The (Stimpson Computing Scale Co.).

You can count on Wak counters.

Pitch perfect: schools

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As the Pitch Perfect series continues, today we feature a 1949 collection of advertising slogans used to market schools and institutes.

America’s foremost school of commercial art (Federal Schools).

Better things for better living through chemistry (Institutional Advertising).
Better vision for better living (Better Vision Institute).
Be wise, protect your future (Cal-Aero Technical Institute), Glendale.
Broadcasts as she bakes (Radio Cooking School of America).
Business leaders of today are the I. C. S. School students of yesterday, The (International Correspondence Schools), Scranton, Pa.
Business leaders of tomorrow are the I. C. S. students of today, The.

Country day school for boys, A (University School), Cleveland.

Earn while you learn (I. C. S.).
Executive training for business leadership (Woodbury College), Los Angeles.

First step to first job (Wood School).
For a better tomorrow for everybody.
For hair growth (Saburo Institute, Inc.).

Go to high school in bedroom slippers (I. C. S.).

Help the blind to help themselves (Industrial Home for the Blind).
House of smartness, The (correspondence course), Alma Archer.

Industrial headquarters of the south (Atlanta Industrial Bureau).
Industry, concentration, self-reliance (I. C. S.).
Justice for genius (Ascap).

Keeps clothes clean longer (Miraclean Institute of U. S. and Canada).
Knowledge we put in your head guides the skill we put in your hands, The (Michigan State Automobile School).

Make the best better (4-H Club).
Meet yourself and opportunity (Career Testing), Broad Brook, Conn.
Men finders (Interstate Employment System).
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