Tag: Zelli’s

In Your Hat, pt. 7

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Here’s Chapter 7 of In Your Hat, the 1933 tell-all memoir by Hat Check Girl to the Stars, Renee Carroll, in which she reflects on the early days of Sardi’s and how Vincent Sardi came to use the now-familiar caricatures of celebrities to garner attention for his eatery.

     IT’S surprising what you can learn from hats. There’s something about the way a man wears one that betrays him instantly. He may smile and joke and think he’s fooling the world—but just by watching him when he saunters or hurries up to my window, I can tell him things that ought to get me a tabloid columnist’s job. I can tell when he’s out of work, and when he’s in the money. When he’s playing the market and winning—and when he’s losing. And there’s nothing pseudo-psychic about it! Just observation—and experience.
     Take right at the moment when this ‘umble tome was being concocted. Broadway had been pretty hard hit, and there were hundreds of good actors as well as hams out of work. People who never tipped me less than a quarter before, now fumblingly left only dimes. And apologies were frequent, until I told the hardluckers that there were plenty in the same boat with them. Then, every once in a while, one of the new dime tippers would toss me a dollar bill and say nothing. I knew the answer. He’d landed a job! He was in the dough again.
     But it wasn’t all so simple five years ago when I started on this job, the day that Sardi’s opened. I didn’t know a soul among the big-timers, could barely recognize a few of them. The job had been a sort of birthday present to me, and that first day I was awfully scared—and terribly anxious to succeed. I never dreamed that I’d stick at it five years—and then want to keep it fifty more!
     Five years! It isn’t much when you say i fast—but a lot of things have happened since then. When Sardi’s opened, there weren’t any Broadway columnists, and a man’s biological secrets were his own. There weren’t any talkies, and the blonde and beautiful Tillie Awnertz could murder the king’s English without having to worry about losing her dear public. There weren’t even any nasal crooners—most of them were in college or short pants. Five years!
     A lot of kids of my own generation were just getting their first foothold in show business and thought they were lucky to be able to afford Sardi’s eighty-five cent luncheon. Today some of them are way up on top and never dream of going upstairs for cheaper food, or even looking at the price list when they order their daily delicacies.
     A Night in Spain was running at the Schubert Theatre just across the street, and Phil Baker, Ted Healy and Helen Kane were getting their first big chance. Today Baker and Healy are headliners, and Helen Kane has gained fame, fortune, notoriety and considerable poundage. She was getting fifty bucks a week then—now she gets over two thousand and works when she feels like it!
     Robert Montgomery was an adorable young juvenile who owed money to everyone in town and who frequently ate at Sardi’s on the cuff. He was trying frantically to woo and win the lovely Elizabeth Allen who was playing the lead in Broadway, but no one ever thought Bob would get her because it was doubtful if he could even pay for the license and ring. Today they’re happily married, Robert Montgomery is a screen name to conjure with, and his weekly pay check runs ever so high. And millions of movie fans find him every bit as charming as I did in the days “when.”
     Those first days at Sardi’s were a lot of fun—and a lot of worry too. There wasn’t a great amount of business, the restaurant was big, and the “nut” high. Like every café owner, Sardi wanted his establishment to be a rendezvous of-and-for celebrities. The little place near the Lambs Club had whetted his appetite for Big Names, and Sardi hungered to repeat his success on a larger scale.
     We were talking about the disheartening business one day when things were particularly slack, and Sardi began to reminisce about famous Continental restaurants. Somehow the conversation swung around to Joe Zelli’s in Paris.
     “Zelli’s is wonderful,” exclaimed Sardi. “No one would ever dream of seeing Paris without spending at least one evening in Zelli’s. It’s the rendezvous of all the celebrities. I guess they go there because their caricatures hang on the wall.
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In Your Hat, pt. 1

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If you’re at all like us (and honestly, who wouldn’t want to be?), the celebrity gossip of the 1920s, ’30s, ’40s, and ’50s is a lot more interesting than the blather that’s bandied about today.

So we’re excited to share with you the introduction (contributed by Louis Sobol, a longtime Broadway columnist for the Hearst newspapers) and first chapter of a 1933 memoir by Renee Carroll, a woman who, in her role as hat check gal at NYC’s Sardi’s restaurant (and this is when Sardi’s was Sardi’s, friends), got to know the rich and famous (and occasionally even talented) on an intimate basis.

Even the title of the book, In Your Hat, has a gum-snapping sassiness that we like. And there are the celebrities who appear in the book: Ernst Lubitsch, Peggy Hopkins Joyce, Maurice Chevalier, Al Jolson, Greta Garbo, Marlene Dietrich, Flo Ziegfeld, the Marx Brothers, and so many more. And the illustrations throughout the book, rendered by Alex Gard. We think you’ll find this book a real treat.

Just consider it a loan from the Cladrite Library, and don’t fold the page corners to mark your place. Use a bookmark, for Pete’s sake.

In
Your
Hat

Introduction

     RENEE CARROLL, a red-headed beauty, who smiles you out of your last quarter in exchange for a hat and coat which wouldn’t lure a quarter out of the most philanthropic pawn-broker in town, has written this book about the people whose names (and some of the names are awfully uneuphonious) hit you smack in the face every time you pick up a newspaper, stare up at a billboard or cluster of theater incandescents, or go into a huddle with other gossipy neighbors. In other words, it’s a book about celebrities, and take it from me, Renne knows her celebs.
     I wish she hadn’t written this book. I wish she had gotten it together and then delivered it, paragraph by paragraph, to me. It would have made my daily task of columning such a simple thing. I turn green with envy at the names and the anecdotes she’s woven about them. Lubitsch, Peggy Hopkins Joyce, Maurice Chevalier, Harry Richman, Al Jolson, Greta Garbo, Marlene Dietrich, Lou Holtz, Lee Shubert, Flo Ziegfeld, Daniel Frohman—oh, what’s the use. Such names—such stories!
     There’ll never be another book quite like this. I know of no one else in this town, and that includes the Broadway columnists, who has contacted the people of the stage and the screen and what was once known as Tin Pan Alley quite as closely or intimately as Renee of the flaming coiffure and the ingratiating smile. They drop their masks for Renee.
     And Gard has drawn the illustrations. Gard, the cynical, whose crayon caricatures catch the soul of you. Cruel, grotesque caricatures, they but don’t, don’t mind that. Gard will tell you in that unaffected manner of his, “I draw you like that because I am loving you like a brother.” And then he’ll sharpen your ears and hook your nose and twist your lips but the likeness of you is there—and, as I’ve said, the soul.
     Hats off, then, to Renee Carroll, for a grand book, and to her associate Gard for the pictures. I hope it’s the first of a series.

LOUIS SOBOL.


     WHEN Arnold Rothstein, kingpin gambler, peeled that thousand-dollar note off his roll and threw it in my direction, I couldn’t quite make up my mind whether I was a success on Broadway or a failure in life. I don’t know today why he did it. Maybe because I wasn’t wearing any stockings, or maybe he felt that knowing a redhead might bring him luck in his much-publicized profession.
     We were at Tex Guinan‘s club. There were Tex and Tommy Guinan at the table, “Feet” Edson, one of Owney Madden’s mob; Jake Horwitz, a friend of Rothstein’s, and my girl friend. The reason for my presence was that I was supposed to be chaperoning my girl friend because she didn’t want people to be thinking that she was Jake’s woman. I don’t know how my being there made any difference in the situation because then people would be thinking that Jake was maintaining a harem on the Main Stem,—and we were two of the battalion. But that’s the way they figure things on Broadway, where “captive” is spelled “keptive.”
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