Pitch perfect: Cameras

As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans that were used to market cameras and photographic accessories.

All-purpose film (Kryptar Corp.), Rochester, N. Y.

Better pictures, with less effort (G. E. exposure meter).
Big enough for any Kodak print (Engel Art Corners).

Forever yours (Kodak snapshots).
For superb personal movies (Filmo), Bell & Howell.

Gets great pictures (Graflex).

If it isn’t an Eastman, it isn’t a Kodak (camera).
In pursuit of happiness, Revere adds to your pleasure (movie cameras).
It deserves to be preserved (Dura Pictures Corp.).

Kodak as you go (camera).

Make every child a picture (G. H. & E. Freydberg).
Make the world brighter, send a smile (Hutton Photo Stamp Co.)

Negative for positive results, The (Gevaert film).

One pictograph tells more than a thousand words (Pictograph Corp.).
One picture tells more than a thousand words (Pictograph).
Only Eastman makes the Kodak (camera).

Pays for itself in the money it saves (Multistamp Co.).
Photographs live forever (Photographers Assn. of America).
Photographs live forever in loving hearts (Photographers Assn.).
Photographs of distinction (Bachrach, Inc.).
Photographs tell the story (Photographers Assn.).
Photography that tells and tells (McManus Studios).
Pictures that satisfy or a new roll free (Agfa films).
Putting ideas into picture form (Retlaw Visualizations).

Say it with pictures (Commercial Photo Service Co.).
Say it with pictures (Stereopticon Lantern Slides), E. A. Richter.
Say it with pictures, often (Photographers Assn.).
Sign of pretension, The (Skan), Exposure meter.
Snapshots you’ll want tomorrow, you must take today, The (Kodak).
Snapshots remain long after you go (Photographers Assn.).
Snapshots, often, are all that remain after your dear ones go.

When you picture moves, it lives (Cine Kodak).
YOU press the button, IT does the rest (camera film).
You press the button, we do the rest (Eastman Kodak).
Your snapshots look better enlarged (Sterling Photo Co.).
Your story in pictures leaves nothing untold (American Photo Engravers Assn.).

Pitch perfect: Watches

As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans that were used to market watches, jewelry, and silverware.

Accurate beyond comparison (Warren Telechron Co.), Ashland, Mass.
America appreciates good time (Ribaux watches).
America runs on Bulova time (watches).
America’s best-dressed women wear Coro jewelry.
America’s distinguished timepiece (Harvel Watch Co.), Newark, N. J.
America’s most distinguished timepiece (Elgin).
Art in diamond rings (B. & E. J. Gross Co.), New York.

Bejeweled by Gaylin (Gaylin Jewelry Co.), New York.
Beloved by brides for almost a century (Art-carved rings).
Best at the price, The (silversmiths), Wm. Rogers Mfg. Co.
Best-known name in sterling (Gorham).
Bright jewels bridge the gap, join the ideal and the real, dreams and love.
Bulova Watch time, the gift of a lifetime.

Choice you make once for a life-time, The (silverware), Wallace Sterling.
Clocks that most people want most, The (G. E. Heralder).

Day-Craft gifts are the gifts worth while (Day-Craft, Inc.), Springfield, Mass.
Deal with Diel means a good deal, A (Diel Watch Case Co.).
Dependable time (Sessions Clock Co.), Forestville, Conn.
Dessau diamonds true the wheels of industry (Maurice S. Dessau).
Diamonds win hearts (Loftis Bros. & Co.), Chicago.
Dominant influence in the jewelry industry, A (The Keystone), Philadelphia.
Do keep time (clocks), Phinney-Walker Co., New York.

Engineered for accuracy (Rensie Watches).
Every day is a gift day (Nat. Gift and Art Assn.), Philadelphia.
Everything in rings (Istby & Barton Co.).
Express your individuality (Continental Jewelry Co.).
Exquisite at America’s beauties (Rensie watches).
Read more

Pitch perfect: publications

As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans that were used to market newspapers, magazines, and trade publications.

Actual stories of actual people (Secrets), Cleveland.
All the facts, no opinion (United States Daily), Washington D.C.
All the flexibility of a newspaper with the coverage of a national magazine (United States Daily).
All the news that’s fit to print (New York Times).
Always first, always fair (Indianapolis Star).
Always in the lead (Detroit News).
Always reaches home (Newark Evening News).
Always reliable (Philadelphia Record).
Always Springfield’s greatest newspaper (Illinois State Register).
America’s best read weekly (Liberty Magazine).
America’s biggest home magazine (Better Homes & Gardens).
America’s biggest suburban home market (Better Homes & Gardens).
America’s family magazine (Look).
America’s first service magazine (Better Homes).
America’s greatest reference book (World Almanac).
America’s investment weekly (Financial World).
America’s largest dairy magazine (The Dairy Farmer), Des Moines.
America’s largest Polish newspaper (Everybody’s Daily), Buffalo.
America’s leading power boat magazine (Power Boating), Cleveland.
America’s magazine for the outdoorsman (Field & Stream).
America’s most potent editorial force (Life).
America’s number one sportsman’s magazine (Field & Stream).
America’s quality magazine of discussion (Forum).
An American institution (Saturday Evening Post).
An illustrated weekly of current life (Outlook).
An independent newspaper (Los Angeles Evening Herald).
An international daily newspaper (Christian Science Monitor), Boston.
Aristocrat of music magazines, The (Singing), New York.
Ask us about advertiser’s cooperation (Allentown Morning Call).
As national as agriculture (Farm Life), Spencer, Ind.
Authority of industry, national and international (Iron Trade Review).
Authority of the waterways, The (The Work Boat).
Automotive business paper, The (Motor), New York.
Automotive service shop magazine, The (Motor Service).

Backbone of New York advertising, The (Sunday American).
Baltimoreans don’t say newspaper, they say SUNpaper (Baltimore Sun).
Best bet in Baltimore (News-Post).
Best comedy in America, The (College Humor).
Best of the world’s press, The (Woman’s Digest).
Better your home, better your living (House Beautiful).
Big book with the orange cover, The (Talking Machine World).
Biggest, brightest, best magazine for boys in all the world (American Boy).
Biggest in the country (Farm Journal).
Big news always first, The (Boston Telegram).
Blue book of the trade, The (Tea & Coffee Trade Journal).
Boy Scouts’ magazine, The (Boys’ Life).
Brisk magazine of Parisian life, The (Paris Nights).
Business journal of furnishing and decoration, A (Good Furniture Magazine).
Business magazine of the radio industry, The (Radio Retailing).
Business paper of the electrical industry since 1892, The (Electrical Record).
Read more

Pitch perfect: ladies’ undergarments

As the Pitch Perfect series continues, we today feature a collection of 1949 advertising slogans that were used to market brassieres, corsets, and other women’s undergarments.

Above all, under all (Dove Skin undies).
Always-fresh, wet-proof panties, The (Nata-Pax).
Arrow aims at allure (Arrow bra).
As modern as tomorrow (Royal Worcester Corset Co.), Worcester, Mass.

Beautiful corset worn by beautiful women to make them more beautiful (Lily of France Corset Co.), New York.
Bien Jolie creates the world’s finest corsetry.
Boast of the gown, The (Prim Miss Brassieres and Girdles), Sidley Co.
Bra that fits like magic, The (Genie).

Checks your figure but not your freedom (Marvelette, Inc.), Worcester.
Covers the subject (foundation garments), Sid Levy & Sons, San Francisco.
Custom-corseted look, The (Newman & Sons, Inc.), New York.

Difference makes the difference, The (Anne Alt brassiere).
Don’t say underwear, say Munsingwear.

Eventually yours (slip), Corette.
Every corset guaranteed (rust-proof corsets), Warner Bros. Co.
Everything is under control (Vogue Foundations, Inc.), Newark, N.J.
Every woman needs a little Vanity (foundation).

Fantasy in freedom (undies), Blue Swan.
Fashioned each season to fit each season’s fashions (Royal Worcester Corset).
Fast becoming the greatest name in corsetry (Diana).
Figure magic of feather lightness (brassiere).
Fit as a fiddle (Society Girl foundations).
Fit-from-any-angle, patented pantie girdle, The (Sport-Tights).
Fits the feminine clan (girdle), Sidley Co.
Fits to precision (Pre-cize girdle).
“Fitting” tribute to the feminine figure, A (Primrose Foundations).
Fitting the purse as well as the figure (Cusette Foundations).
Flatters where it matters (Adola brassiere).
For a figure to remember (RumBRA).
For beauty to have and to hold (Petalpoint Motif bra).
For that certain “lift” (Elaine bra).
For that priceless young look (Formaid brassiere).
For the full figure (Youthline foundation).
For the lift of your lifetime (Life bra).
For the modern miss (Charmese foundations).
For youthful figures of all ages (Lasticraft Foundations).
Foundation of American beauty, The (Best Form Corset), New York.
Read more

Pitch perfect: bread

As the Pitch Perfect series continues, today we feature a collection of 1949 advertising slogans that were used to market various baked goods, bakeries, and baking products, including breads, biscuits, crackers and baking powders.

Always in good taste (Colonial Bakeries), Jersey City, N.J.
Always oven-fresh (Britis Educator Biscuits).
America’s finest bread (Langendorf United Bakeries). San Francisco.

Baked in freshness (Grocer’s Biscuit Co.), Louisville, Ky.
Baker’s own jobbing house, The (B’klyn Master Bakers’ Purchasing Assn.).
Baker’s of America’s finest bread (Langendorf).
Bakes right because it is made right (Made-Rite Flour).
Baking aid that nature made, The (Falk American Potato Flour Co.).
Balanced for perfect baking (Pillsbury).
Best by test (Calumet Baking Powder Co.), Chicago.
Best food the grocer sells, The (Campbell System, Inc.).
Best for all your baking (Purity Flour).
Better baking with less fuel (Pyrex glassware), Corning Glass.
Better biscuits made the better way (Sawyer Biscuit Co.).
Bread is your best food, eat more of it (Fleischmann Co.), New York.

Completes the feast (National Fruit Cake), National Biscuit Co., New York.
Cone-ing on the campus (Illinois Baking Co.), Chicago.
Contains no alum (Magic Baking Powder).
Costs less by the biscuit (Mrs. Tucker’s Shortening), Sherman, Tex.

Delicious whole wheat bread, The (Wheatine Co., Rahway, N.J.).
Don’t ask for crackers, say Snow Flakes (Pacific Coast Biscuit Co.).
Double-acting (baking powder), Crescent Mfg. Co., Seattle, Wash.

Eat bread. . . more bread (The Fleischmann Co.).
Eat Johnston Cookies, the taste that thrills (R.A. Johnston Co.), Milwaukee.
Every bite a delight (Grennan Cake Co.), Detroit.
Every shake a fresh cake (North American Dye Co.), Mount Vernon, N.Y.
Read more